Social Media Editor, Hypebae

About the Role

Key Responsibilities

• Conceive, implement and measure social marketing campaigns on a daily basis across all relevant channels.
• Launch, grow and manage channels where relevant, ensuring milestones are set and met.
• Execute social media publishing strategies while ensuring all posts are accurate, punctual, efficient, safe and on-brand, including captions.
• Report on campaigns and strategies in real-time to optimize each platform and ensure the most effective approach.
• Develop tactics, plans, partnerships, and tools that help achieve business goals, including strategic partnership opportunities with TikTok, Instagram, X, etc.
• Lead all communication with international leads on priorities and best practices.
• Maintain relationships with external and internal teams to brief and manage original content for distribution.
• Manage daily social communication such as consumer responses, sentiment analysis, and inquiries.
• Lead, hire, and develop the global Social Media team.

Requirements

• 5+ years of social media management, publishing, editorial content creation and distribution required (brand or agency).
• Passion, energy, and enthusiasm for social media with detailed knowledge and expertise around all social platforms and significant contacts at major platforms.
• Extremely passionate and knowledgeable about fashion, culture, and the categories Hypebae covers.
• Excellent communication, collaboration, and planning skills with meticulous attention to detail.
• Ability to organize, prioritize, and manage multiple projects while meeting strict deadlines.
• Experience in managing social media teams.
• Proven experience in developing and executing successful social marketing strategies that demonstrate tangible ROI.
• Expert understanding of authentic brand participation in social media.
• Ability to work in a fast-paced environment with high teamwork.
• Flexibility to work nights and weekends.
• Understanding of internet, social, and youth culture and how to work within it while maintaining brand integrity.

Nice to Have

• Significant contacts at all major social platforms.

Qualifications

• Relevant experience in social media management and content creation.

Benefits & Perks

• Salary range between $65,000 to $70,000 annually.