Social Media Intern

University Of Michigan

Dearborn, MI

Internship

Intern

7 days ago

Job Description

About the Role

This internship will provide real-world experience learning how to create content, develop a strategy and track metrics across a large social media following, encompassing over 100K followers on 5 platforms. Interns will develop a better understanding of social media management and an updated portfolio of social media projects, as well as experience with various other tasks involved in creating and maintaining engaging, results-driven digital communications. Creating short-form video for TikTok and Instagram will be the primary focus of this internship.

Key Responsibilities

Support social media content creation, photography, videography, and other communications duties in collaboration with the University of Michigan-Dearborn's Communications team.
Shoot and edit Reels and other short videos for UM-Dearborn social media platforms (TikTok and Instagram), focusing on telling interesting student stories.
Take photographs for social media and other needs.
Work with the Digital Marketing Manager to produce graphics (using Canva) and written content for social media channels including Facebook, X, Instagram, LinkedIn, YouTube, and TikTok.
Help organize student social media takeovers.
Select and resize photos for Reporter (faculty/staff enews), social media, and other needs.
Assist staff photographer with photo shoots, including providing scheduling assistance.
Upload, organize, and tag photos in the photo library.
Pull and analyze social media metrics.

Requirements

Candidates must be a current UM-Dearborn student.
Communication, English, Journalism, or Marketing majors are likely to be a good fit, but students in other majors with relevant experience are encouraged to apply.
Must be willing to appear in photos/video on UM-Dearborn's social media.
Basic photography and social media experience is necessary.
Experience with Canva and video/video editing is a plus, but a willingness to learn is also great.
Reliable, good communicator, well organized, and able to work independently.
An overall passion for UM-Dearborn and a tie to the pulse of student life on campus.