Social Media Lead

About the Role

Key Responsibilities

• Developing and implement owned and earned B2B and B2C social media strategy in support of Zoom's brand, products, partners, and campaigns.
• Planning and delivering social media campaigns and assets, including writing creative briefs and managing the review process for agency and in-house creative partners, and/or creating assets directly when needed.
• Collaborating with cross-functional teams including brand marketing, paid media, product marketing, creative, partner marketing, PR, and our C-Suite executives to develop and execute social content that drives engagement and awareness.
• Managing organic social media posting and maintain content calendars across including LinkedIn, Instagram, TikTok, Threads, Facebook, X, and Reddit.
• Overseeing paid boosted content strategy and influencer campaigns.
• Staying on top of trends, best practices, and innovations in the social media marketing space and applying learnings to help our brand deliver cutting edge social media strategies.
• Analyzing performance metrics via social management platform tools to optimize content for maximum impact.
• Building out weekly, monthly, and quarterly performance reports and ad-hoc social listening reports to share with senior leadership and cross-functional partners.
• Mentoring and coaching other social team members as needed.

Requirements

• Have a Bachelor's in Marketing, Communications, or other related field.
• 8+ years of experience in social media, ideally with a major brand.
• Experience managing agency relationships and negotiating contracts.
• Good understanding of influencer marketing and how best to partner with content creators.
• Analytical, data-driven skills and experience with social media analytics tools.
• Ability to work in a dynamic environment and manage multiple projects simultaneously.
• Passion for social media and keeping up with the latest trends and best practices.
• Excellent written and verbal communication skills.

Nice to Have

• Experience with social media management platforms.
• Experience working in a fast-paced, collaborative environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.

Benefits & Perks

• A variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health.
• Support for work-life balance.
• Opportunities to contribute to the community.