Social Media Lead

Zoom

Boise, ID

Full Time

Senior

8 days ago

Job Description

About the Role

As the Social Media Lead at Zoom in Boise, Idaho, you will be responsible for developing and executing the company's organic and boosted brand social media marketing strategies. Additionally, you will be driving brand awareness through targeted campaigns and activations. This position reports to the Head of Brand & Activation. The team is a high-impact, cross-functional group focused on building programs that connect brand and media performance to business growth, unifying brand marketing, partnerships, flagship events, social media, and paid media into a cohesive strategy to drive awareness, adoption, retention, and pipeline growth across the Zoom portfolio.

Key Responsibilities

Developing and implement owned and earned B2B and B2C social media strategy in support of Zoom's brand, products, partners, and campaigns.
Planning and delivering social media campaigns and assets, including writing creative briefs and managing the review process for agency and in-house creative partners, and/or creating assets directly when needed.
Collaborating with cross-functional teams including brand marketing, paid media, product marketing, creative, partner marketing, PR, and senior leadership to develop and execute social content that drives engagement and awareness.
Managing organic social media posting and maintaining content calendars across platforms including LinkedIn, Instagram, TikTok, Threads, Facebook, X, and Reddit.
Overseeing paid boosted content strategy and influencer campaigns.
Staying on top of trends, best practices, and innovations in social media marketing and applying learnings to deliver cutting-edge strategies.
Analyzing performance metrics via social management platform tools to optimize content for maximum impact.
Building weekly, monthly, and quarterly performance reports and ad-hoc social listening reports to share with senior leadership and cross-functional partners.
Mentoring and coaching other social team members as needed.

Requirements

Have a Bachelor's in Marketing, Communications, or other related field.
8+ years of experience in social media, ideally with a major brand.
Experience managing agency relationships and negotiating contracts.
Good understanding of influencer marketing and how to partner effectively.

Working at Zoom

We are a high-impact, cross-functional team focused on building programs that connect brand and media performance to business growth. We unify brand marketing, partnerships, flagship events, social media, and paid media into one cohesive strategy designed to drive awareness, adoption, retention, and pipeline growth across the Zoom portfolio. Our work spans the full funnel of the customer lifecycle, and we stay relentlessly focused on outcomes and business impact.

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