Social Media Lead

About the Role

Key Responsibilities

• Developing and implement owned and earned B2B and B2C social media strategy in support of Zoom's brand, products, partners, and campaigns.
• Planning and delivering social media campaigns and assets, including writing creative briefs and managing the review process for agency and in-house creative partners, and/or creating assets directly when needed.
• Collaborating with cross-functional teams including brand marketing, paid media, product marketing, creative, partner marketing, PR, and our C-Suite executives to develop and execute social content that drives engagement and awareness.
• Managing organic social media posting and maintain content calendars across including LinkedIn, Instagram, TikTok, Threads, Facebook, X, and Reddit.
• Overseeing paid boosted content strategy and influencer campaigns.
• Staying on top of trends, best practices, and innovations in the social media marketing space and applying learnings to help our brand deliver cutting edge social media strategies.
• Analyzing performance metrics via social management platform tools to optimize content for maximum impact.
• Building out weekly, monthly, and quarterly performance reports and ad-hoc social listening reports to share with senior leadership and cross-functional partners.
• Mentoring and coaching other social team members as needed.

Requirements

• Have a Bachelor's in Marketing, Communications, or other related field.
• 8+ years of experience in social media, ideally with a major brand.
• Have experience managing agency relationships and negotiating contracts.
• Possess a good understanding of influencer marketing and how best to partner.