Social Media Lead

About the Role

Key Responsibilities

• Developing and implementing owned and earned B2B and B2C social media strategies supporting Zoom's brand, products, partners, and campaigns.
• Planning and delivering social media campaigns and assets, including writing creative briefs, managing review processes, and creating assets when needed.
• Collaborating with cross-functional teams such as brand marketing, paid media, product marketing, creative, partner marketing, PR, and executives to develop and execute social content that drives engagement and awareness.
• Managing organic social media posting and maintaining content calendars across platforms including LinkedIn, Instagram, TikTok, Threads, Facebook, X, and Reddit.
• Overseeing paid boosted content strategy and influencer campaigns.
• Staying updated on trends, best practices, and innovations in social media marketing and applying learnings to keep strategies cutting edge.
• Analyzing performance metrics via social management tools to optimize content for impact.
• Building weekly, monthly, and quarterly performance reports and social listening reports for senior leadership and partners.
• Mentoring and coaching other social team members as needed.

Requirements

• Have a Bachelor's degree in Marketing, Communications, or a related field.
• Have 8+ years of experience in social media, ideally with a major brand.
• Experience managing agency relationships and negotiating contracts.
• Good understanding of influencer marketing and partnering with content creators.
• Analytical and data-driven skills with experience using social media analytics tools.
• Ability to work in a dynamic environment and manage multiple projects simultaneously.
• Passion for social media and staying current with trends and best practices.
• Excellent written and verbal communication skills.

Nice to Have

• Experience with social media management platforms and analytics tools.
• Experience working in a fast-paced, cross-functional team environment.
• Knowledge of social media advertising and paid media strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 8+ years of social media experience, preferably with a major brand.

Benefits & Perks

• A variety of perks, benefits, and options to support physical, mental, emotional, and financial health.
• Support for work-life balance.
• Opportunities to grow and advance your career in a collaborative environment.