Social Media Manager

Robert Half

Boston, MA

Contract

Mid Level

10 days ago

Job Description

About the Role

Robert Half is seeking a Social Media Manager to join a dynamic digital marketing team on a contract basis to provide maternity leave coverage. In this role, you'll be the primary point of contact for monitoring and responding to inbound social media activity and overseeing the social media content calendar. You'll also support integrated marketing campaigns across digital channels through brief development, project management, and performance reporting. This is a great opportunity for someone with hands-on experience in digital marketing, particularly within social media, and a strong ability to manage cross-functional communication and fast-paced workflows.

Key Responsibilities

Monitor and respond to inbound messages and social conversations using Sprout Social, including occasional off-hours coverage for urgent needs
Manage and update the social media calendar, ensuring alignment with marketing campaigns and organizational goals
Assist channel leads (social, web, email, SMS, etc.) in developing timelines and executing marketing plans
Support cross-channel campaign execution and contribute to integrated briefs
Conduct regular audits and updates to digital platforms to maintain optimal user experience
Build and maintain dashboards and reports to assess campaign performance and provide insights for future initiatives
Stay informed on industry trends and competitors, leveraging social listening and digital insights to inform strategy