Social Media Manager

Paradise Nursery

Los Angeles, CA

Full Time

Mid Level

37k-75k

4 days ago

Job Description

About the Role

We are seeking a creative and strategic Social Media Manager to join our dynamic team at Paradise Nursery. The role involves developing and executing social media strategies that enhance brand awareness, engage the audience, and drive traffic to digital platforms. The candidate should have a deep understanding of social media trends, analytics, and content creation, and be able to work collaboratively across departments.

Key Responsibilities

Develop and implement comprehensive social media strategies to increase brand visibility and engagement.
Create compelling content tailored for various platforms including Facebook, Instagram, Twitter, and LinkedIn.
Utilize SEO techniques and keyword research to optimize content for search engines.
Monitor social media channels for trends and insights through social listening tools.
Manage social media advertising campaigns, particularly on Facebook, to drive targeted traffic.
Analyze performance metrics using Google Analytics and web analytics tools to inform strategy adjustments.
Collaborate with graphic designers to create visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator).
Conduct proofreading and editing of all content prior to publication to ensure quality and brand consistency.
Engage with followers and manage relationships through effective communication and public relations strategies.
Stay updated on the latest trends in digital marketing, e-commerce, and social media management.

Requirements

Proficient in social media marketing and management tools such as Hootsuite and Buffer.
Strong graphic design skills with experience in Adobe Photoshop and Adobe Illustrator.
Knowledge of video editing techniques for creating engaging multimedia content.
Familiarity with e-commerce platforms and branding principles.
Excellent relationship management skills with a focus on community engagement.
Ability to conduct thorough research for content creation including photography and digital marketing strategies.
Strong analytical skills with experience in web analytics to track campaign performance.
Exceptional proofreading abilities ensuring all content is polished and professional.