Social Media Manager

Tovala

Chicago, IL

Full Time

Mid Level

1 day ago

Job Description

About the Role

We're Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. We have a loyal, rapidly growing following, best-in-class retention, product engagement, and customer NPS. We have raised over $100mm from investors like Left Lane Capital, Origin Ventures, Y Combinator, and Comcast Ventures, and have invested strongly in building a culture that fosters growth, personal development, and camaraderie.

Key Responsibilities

Craft and evolve platform-specific social strategies that align with brand goals
Build out and manage a flexible content calendar
Optimize strategy for each platform (Instagram, TikTok, Facebook, LinkedIn, etc.), with a focus on native behaviors and trends
Ideate, film, and publish social-first content in real time (phone-quality)
Spot golden UGC, give it a glow-up, and brief the creative team on higher-production needs when necessary
Perform light video and graphic editing (e.g., reels, stories, trending audio overlays)
Capture behind-the-scenes and trend-driven content on the fly
Support seeding, relationship-building, and content tracking efforts
Jump into creator conversations, hype Tovala's brand love in real-time, and flag the best content for remixing and reuse
Recommend partners based on trends and cultural fit
Speak in brand voice across comments, DMs, and spontaneous banter
Proactively insert Tovala into relevant conversations (memes, pop culture moments) to grow reach and community
Keep social listening active to surface insights, trends, and customer sentiment
Track and analyze performance with native and third-party tools
Share digestible, actionable insights with the broader team
Surface community sentiment shifts and relevant feedback early
Work closely with creative, brand, and marketing teams to align on campaigns and key moments
Contribute to launches and storytelling across channels

Requirements

3-5 years running social for a brand or agency
Deep knowledge of social platforms, trends, and content formats
Strong writing and visual storytelling skills, with the ability to adapt tone and format to each platform
Comfort making quick-turn video and short-form content
Experience working with influencers and creators
Naturally proactive, detail-oriented, collaborative, and a little weird (in a good way)
Basic understanding of social SEO, TikTok trends, and sentiment tracking
Bonus: Experience with Sprout Social

Nice to Have

Experience with Sprout Social

Working at Tovala

We invest strongly in building a unique culture that fosters growth, personal development, and camaraderie. We value putting the team first, getting high-impact work done well, connecting the dots through curiosity, being direct in communication, embracing obstacles with urgency and optimism, and championing the customer. We are committed to building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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