Social Media Manager

About the Role

Key Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content across social platforms including text, images, and videos.
• Monitor social media channels for customer inquiries and respond promptly to foster relationship management.
• Conduct research on emerging trends and audience preferences to inform content creation.
• Utilize social listening tools to track brand mentions and sentiment analysis.
• Collaborate with the marketing team to align social media campaigns with overall marketing objectives.
• Analyze performance metrics and generate reports on social media effectiveness, adjusting strategies as needed.
• Manage advertising campaigns on various social platforms to maximize reach and engagement.

Requirements

• Strong expertise in social media marketing and social media management.
• Proficiency in Adobe Illustrator for graphic design tasks related to content creation.
• Experience in video editing for producing engaging multimedia content.
• Excellent public relations skills to effectively communicate brand messages.
• Ability to conduct thorough research on market trends and audience insights.
• Familiarity with Google analytics tools for tracking campaign performance.
• Knowledge of advertising strategies specific to social media platforms.
• Strong relationship management skills to build connections with followers and influencers.
• Proficient in utilizing social listening tools for monitoring brand reputation.