Social Media Manager (Beauty Brand)

About the Role

Key Responsibilities

• Collaborate with leadership to design and implement organic social and influencer marketing strategies for new product launches and ongoing campaigns.
• Manage paid partnerships and influencer campaigns from contracting to content delivery and internal distribution.
• Drive influencer-led paid social content strategy in partnership with paid social teams.
• Support influencer and brand events with organic social content activation.
• Use data, trends, and customer insights to shape social content marketing and community management strategies.
• Provide regular reporting on social media and influencer campaign performance with actionable recommendations.
• Develop best practices for organic social and influencer marketing programs.
• Collaborate cross-functionally to ensure integrated campaign execution across paid, owned, and earned channels.
• Create detailed campaign briefs including goals, messaging, platforms, tone, and visuals.
• Stay current on social media platform updates, regulations, negotiation tactics, and emerging talent.
• Monitor campaign performance data to optimize results and inform future opportunities.
• Research and manage relationships with social tech vendors and agency partners.
• Lead and mentor the social media team to support professional growth.

Requirements

• 5 to 7 years of experience in social media, influencer relations, content creation, and paid media within consumer brands or agencies.
• Bachelor's degree in Marketing, Digital Communications, Business Administration or related field.
• Expert knowledge of social media platforms, trends, and best practices.
• Strong analytical skills with ability to use data for decision making.
• Proven ability to work cross-functionally and develop strategic plans.
• Experience with tools such as Tribe Dynamics, Dash Hudson, Grin, MeltWater is a plus.
• Leadership experience preferred.

Nice to Have

• Experience with tools such as Tribe Dynamics, Dash Hudson, Grin, MeltWater.

Qualifications

• Bachelor's degree in Marketing, Digital Communications, Business Administration or related field.

Benefits & Perks

• Contract position for 40 hours/week.
• Hybrid work schedule - 3 days in office, 2 days WFH.