Social Media Manager

About the Role

Key Responsibilities

• Architect and lead social media initiatives for multiple brands, ensuring efforts support broader marketing goals and resonate with the brand's voice.
• Produce and manage high-quality, original content across all major social platforms, including static posts and dynamic video stories.
• Partner with third-party creators for professional photography and videography.
• Partner with internal teams to execute product launches, promotions, and strategic partnerships.
• Produce and refine video content to maximize engagement and performance on platforms like YouTube and Instagram Reels.
• Build a vibrant online community by engaging directly with followers, influencers, and brand supporters.
• Monitor social channels to gain market intelligence, identify trends, and respond to customer feedback to maintain a positive brand reputation.
• Track and evaluate performance metrics, using data to refine content strategies and deliver clear, concise reports on results.
• Stay on the cutting edge of social media trends and proactively introduce new ideas and platforms.

Requirements

• Proven experience in social media management and content creation, ideally within real estate, lifestyle, or retail.
• Strong understanding of platform-specific strategies (Facebook, Instagram, LinkedIn, YouTube, etc.) and content formats.
• Experience with creative tools (e.g., Canva, CapCut, VivaVideo, Lightroom, InShot).
• Excellent writing, editing, and storytelling skills with attention to brand tone and style.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Meta Business Suite).
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• 5 years of experience in social media management, content creation, branding, and marketing communications.
• Videography and photography experience (3 years required).
• Strong organizational skills and the ability to work independently.

Nice to Have

• Portfolio demonstrating videography, editing, and content strategy skills.
• Impressive statistics on social growth and engagement.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Salary range of $65,000 - $69,999.99 per year.
• Comprehensive benefits package including medical, prescription, dental, vision, AD&D, and life insurance.
• Short-term disability and 401K plan.
• Work hours from 8 AM to 5 PM.