Social Media Marketing Communications Strategist, Office of University Relations

Kean University

Union, NJ

Full Time

Mid Level

64k-73k

5 days ago

Job Description

About the Role

Under the supervision of the Associate Director of Marketing, the Social Media Marketing Communications Strategist (Professional Services Specialist 3) is responsible for maintaining and promoting the University's social media platforms, including Facebook, X, Instagram, LinkedIn, and TikTok to maximize Kean's audience and build brand awareness. The Strategist is responsible for drafting post copy, taking photos, creating graphics and videos for social media, developing social media campaigns, and compiling analytical reports. The position may also involve writing and editing copy for emails, press releases, and other content, as well as building strategic relationships with campus constituencies and executing key communication messages through appropriate channels. This role requires travel and a flexible schedule including evening and weekend hours.

Key Responsibilities

Maintain and promote the University's social media platforms including Facebook, X, Instagram, LinkedIn, and TikTok.
Draft post copy, take photos, and create graphics and videos for social media content.
Develop social media campaigns and compile analytical reports.
Write and edit copy for emails, press releases, and other content.
Build strategic relationships with various campus constituencies.
Develop, coordinate, and execute key communication messages along with visuals through internal and external channels.

Requirements

Graduation from an accredited college with a Bachelor's degree.
Two years of professional experience writing and editing content for social media platforms, print, or video.
Excellent written and oral communication skills.
Photo, graphic design, and video content production and editing skills.
Ability to develop informative and appealing content for social media.

Nice to Have

A Master's degree in a related field, which may substitute for one year of experience.

Qualifications

Bachelor's degree from an accredited college.
Two years of relevant professional experience.

Benefits & Perks

Potential for a comprehensive benefits package including health and dental insurance, a retirement plan, and work-life balance benefits.
Salary range from $63,833.23 to $73,415.99 (Steps 1-4).

Working at Kean University

Kean University creates a world-class, innovative, and inclusive society through equity and excellence in teaching, learning, global research, and impactful public engagement. The university values diversity, equity, and inclusion, and is committed to equal opportunity employment.

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