Social Media Marketing Manager

About the Role

Key Responsibilities

• Build and lead a corporate social strategy for an enterprise B2B brand, aligning social initiatives to broader marketing and business goals.
• Lead multi-channel social campaigns across platforms including LinkedIn, Instagram, X, Tiktok to grow audiences and strengthen brand presence.
• Leverage social management platforms (e.g., Sprout Social or similar) to schedule, monitor, and analyze content, optimizing for engagement and reach.
• Work seamlessly across marketing and other teams to drive integrated impact.
• Build and manage employee advocacy programs that amplify company messaging and increase organic reach.
• Create compelling content tailored to different audiences and formats, leveraging strong storytelling instincts.
• Develop and manage executive social presence and thought leadership programs to elevate brand influence.
• Collaborate with creative teams to produce visually compelling, on-brand content optimized for each channel.
• Build community engagement through two-way dialogue and leverage social listening insights to inform strategy.

Requirements

• Bachelor's degree or equivalent relevant experience.
• 5+ years of professional experience in social media management.
• Demonstrated experience leading social strategy that drives measurable business outcomes.
• Demonstrated experience using social analytics to measure performance, optimize campaigns, and demonstrate impact.
• Demonstrated experience managing multi-channel social platforms (LinkedIn, Instagram, X, Facebook) at scale.

Nice to Have

• Social media management experience in the enterprise B2B environment.
• Passion for social media and emerging trends in digital engagement.
• Thrives at both the strategic and executional level, including engaging leadership and subject matter experts while driving ideas into action.
• Self-starter and natural leader who can elevate existing programs into something greater.
• Excellent communication and collaboration skills.
• Experience driving employee engagement through social advocacy programs.
• Strong instincts for storytelling and content personalization.

Qualifications

• Educational background includes a Bachelor's degree or equivalent relevant experience.

Benefits & Perks

• Parental leave
• Paid holidays
• 401(k)
• Competitive health and wellness benefits, including medical, dental, vision, short-term and long-term disability, life and AD&D insurance, statutory leaves, paid parental leave, and paid holidays.