Social Media Marketing Specialist

About the Role

Key Responsibilities

• Plan, film, edit, and produce social media content specific to the aesthetic healthcare industry.
• Develop and implement effective social media strategies to increase brand awareness and engagement.
• Create compelling content tailored for various platforms, including TikTok, Instagram, and Facebook.
• Utilize SEO techniques and keyword research to optimize content for search engines.
• Monitor social media channels for trends, insights, and customer feedback through social listening.
• Analyze performance metrics using Google Analytics and web analytics tools to refine strategies.
• Conduct proofreading of all content to ensure accuracy and adherence to brand guidelines.
• Stay updated on industry trends and best practices in social media marketing and digital marketing.

Requirements

• Proven experience in social media management or a related field.
• Strong knowledge of graphic design principles; proficiency in Adobe Photoshop and Adobe Illustrator is preferred.
• Experience in public relations or relationship management is a plus.
• Ability to create engaging content that aligns with branding strategies.
• Basic photography skills for capturing high-quality images for posts; video editing experience is a must.
• Excellent written communication skills with a keen eye for detail in proofreading content.
• Understanding of digital marketing concepts including SEO, web analytics, and content creation strategies.

Nice to Have

• Experience in public relations or relationship management.
• Proficiency in Adobe Photoshop and Adobe Illustrator.

Qualifications

• Experience in social media management or a related field.

Benefits & Perks

• Part-time position with pay from $500.00 per month.
• Expected hours: 1 - 5 per week.
• Work location: Hybrid remote in Fort Lauderdale, FL 33394.