Social Media Marketing Specialist

About the Role

Key Responsibilities

• Strategizes, plans, implements, manages, and executes Taylor's global organic social media, paid media, and content strategies across channels.
• Plans, develops, and curates shareable and timely content for social marketing channels such as TikTok, Instagram, Facebook, LinkedIn, X, Pinterest, Reddit, Substack, and forums.
• Works with internal teams, agencies, artists, influencers, and affiliates to develop and execute social strategies for reach, awareness, prospecting, collaborations, retargeting, commerce, and ad campaigns.
• Collaborates with design, copywriting, photo, video, content, artist relations, SEO/GEO, and other teams to develop strategic messaging and optimize content.
• Oversees social marketing content creation projects, manages workflow, and ensures deadlines and budgets are met.
• Develops content strategies targeting different customer segments across their journey.
• Supports follower and subscriber growth by providing engaging, helpful, and inspiring content aligned with customer needs.
• Monitors trends, hashtags, and key moments to keep content relevant and culturally current.
• Engages with audiences by responding to DMs, comments, mentions, and tags, and manages the brand within online communities.
• Tracks, quantifies, and reports on audience growth, engagement, traffic, leads, sales conversions, and other KPIs to derive insights and identify opportunities.
• Keeps the team updated on social media best practices, algorithm changes, and new technologies.

Requirements

• Minimum of 3 years' experience in developing social and content experiences for integrated, digitally-native, CPG, or lifestyle brands.
• Bachelor's degree in a related field is a plus.
• Passion and experience playing acoustic and electric guitar is required.
• Knowledge and understanding of the Taylor Guitars brand, the guitar industry, and music culture is highly preferred.
• B2C and B2B experience is preferred.
• Ability to travel domestically as necessary.
• Proficiency in creating shareable video, photo, and live content for social channels including TikTok, Instagram, Facebook, LinkedIn, X, Reddit, Substack, and forums.
• Proficiency with social/project management and analytics platforms like Sprout Social, Iconosquare, Hootsuite, Buffer, Later, CoSchedule, Airtable, Slack, Google Analytics, Google Data Studio, and similar tools.
• Knowledge of social algorithms, targeting, UTMs, and best practices.
• Proficiency with MS Office applications including Excel, Word, PowerPoint, Outlook, and Teams.
• Experience with AI tools such as ChatGPT, Canva, Midjourney, Jasper, and others is preferred.
• Proficiency with Adobe Creative Cloud applications like Photoshop and Illustrator is preferred.
• Knowledge of video editing software such as Premiere or AfterEffects is a plus.
• Experience with project management software like Airtable, Asana, or Jira is a plus.
• Understanding of SEO and GEO ranking factors is a plus.
• Excellent attention to detail, strong communication skills, and a motivated, positive attitude.

Nice to Have

• Proficiency with Adobe Creative Cloud applications including Photoshop and Illustrator.
• Experience with video editing software such as Premiere or AfterEffects.
• Knowledge of SEO and GEO ranking and optimization factors.
• Experience in global or multilingual environments, especially in Latin America, Europe, Japan, and China.
• Proficiency with project management tools like Airtable, Asana, or Jira.
• Experience with AI tools such as ChatGPT, Claude, Gemini, Jasper, etc.

Qualifications

• Minimum of 3 years' experience in social and content development for relevant brands
• Bachelor's degree in a related field (preferred)
• Passion and experience playing acoustic and electric guitar

Benefits & Perks

• $68,640 - $82,368 annual salary
• Normal office environment with quiet to moderate noise levels