Social Media Marketing Specialist

About the Role

Key Responsibilities

• Develop and schedule engaging social media content aligned with brand voice and seasonal campaigns.
• Coordinate product photography and video shoots for digital use (stories, reels, posts, etc.).
• Manage daily posting, story updates, and monitor audience engagement across all platforms.
• Track analytics to measure growth, engagement, and campaign performance; generate monthly reports.
• Collaborate with the sales and marketing teams to align social efforts with promotions and product launches.
• Engage with followers by responding to comments, messages, and tagged posts in a timely manner.
• Identify trends, hashtags, and influencers that can help amplify brand presence.
• Maintain an organized content calendar and asset library.
• Assist with email marketing, digital advertising, or trade show promotions as needed.
• Provide graphics/basic editing of marketing materials support.
• Compose brand-consistent blogs for publishing on our website(s) and/or other channels.
• Create visually appealing and brand-consistent marketing materials for use across various channels.
• Conduct market research to better understand marketing needs and target audience.
• Compile marketing data and present it in an accessible way to various teams.
• Propose marketing strategies and campaign ideas to various teams.
• Support wholesale and tradeshows as needed.
• Provide miscellaneous marketing and administrative support as needed.
• Travel to events/trade shows as required.

Requirements

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
• 3-5 years of experience in social media management, preferably in a wholesale, fashion, or lifestyle brand.
• Strong understanding of Instagram, Facebook, LinkedIn, TikTok, and social media scheduling tools.
• Excellent written and visual storytelling skills.
• Experience with Canva, Adobe Creative Suite, or other AI tools.
• Organized, deadline-driven, and detail-oriented.
• Proficient with Microsoft Office.
• Ability to commute to Lake Dallas, TX 75065 and relocate before starting work.
• Social media marketing experience (3 years) is required.
• Ability to work in person.

Nice to Have

• Fashion Industry experience.
• Experience with Merchandising.
• Email marketing experience.
• Video editing experience (3-5 years).
• Experience with Adobe Creative Suite.
• Project management experience (2+ years).
• Experience with influencer collaborations.
• Experience in fashion retail.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3-5 years of social media management experience.
• Experience with social media platforms and scheduling tools.
• Experience with Canva, Adobe Creative Suite, or AI tools.
• Proficient in Microsoft Office.
• Ability to commute and relocate to Lake Dallas, TX.

Benefits & Perks

• Salary range $55,000-$60,000, potentially higher depending on experience.
• Health, Dental, and Vision insurance.
• Life/AD&D insurance.
• Long-Term and Short-Term Disability Insurance.
• Accident and Hospital Indemnity Insurance.
• 401(k) and FSA.
• Paid time off and holiday pay.
• Opportunities for professional development and training.
• Friendly and collaborative work environment.
• Potential for growth and advancement within the company.
• Employee Discount.
• Employee Shoe Credit/Allowance.