Social Media Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute social media strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content that aligns with our brand voice and resonates with target audiences.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts and managing social media accounts.
• Conduct SEO and keyword research to improve content visibility and engagement.
• Monitor social media channels for trends, feedback, and customer inquiries through social listening techniques.
• Analyze performance metrics using Google Analytics and web analytics tools to inform strategy adjustments.
• Collaborate with the public relations team to ensure cohesive messaging across all platforms.
• Manage relationships with influencers and partners to enhance brand reach.
• Proofread all content to ensure accuracy and adherence to branding guidelines.
• Stay updated on industry trends in digital marketing, e-commerce, and social media management.

Requirements

• Proven experience in social media marketing or a related field.
• Strong graphic design skills with proficiency in Adobe Photoshop and Adobe Illustrator.
• Familiarity with video editing software is a plus.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• Knowledge of public relations principles and practices is advantageous.
• Experience in photography is beneficial for creating original visual content.
• Strong analytical skills with the ability to interpret data from various sources for strategic decision-making.
• A passion for digital marketing trends and best practices.

Nice to Have

• Familiarity with video editing software.

Qualifications

• Experience in social media marketing or a related field.

Benefits & Perks

• Part-time position paying $15.00 - $18.00 per hour.
• Expected hours: 10 - 15 per week.
• Work location: In person.