Social Media Marketing Specialist, Hybrid in New York

UnitedHealth Group

Middletown, NY

Full Time

Mid Level

28/hr-50/hr

4 days ago

Job Description

About the Role

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. The Social Media Specialist is responsible for managing and executing social media and marketing campaigns on behalf of Crystal Run Healthcare and Optum Medical Care. This role plays a critical part within the Optum NY/NJ marketing team, supporting social strategy, elevating regional priorities, managing brand voice, developing content, and collaborating across teams to create engaging, search-friendly regional content.

Key Responsibilities

Oversee social media plan from start to finish, including strategy, research, development, execution, monitoring, and reporting, ensuring all aspects of posts are executed smoothly, on time, and within brand standards.
Collaborate with the director and internal cross-functional teams such as operations, provider marketing, patient experience, communications, social media, and analytics to plan and execute social media campaigns.
Create engaging content plans that respond to business events and align with strategic objectives.
Manage the creative development process with internal/external creative partners, ensuring content is informative, appealing, and on-brand.
Utilize social media management platforms to post, optimize performance, conduct social listening, report on analytics, and manage community engagement.
Prepare monthly performance reports and review performance on national organic channels with the national team.

Requirements

3+ years of experience in marketing, advertising, or related field.
2+ years of creating social content across paid, owned, and earned channels (Meta, LinkedIn, X).
2+ years of experience utilizing social media management platforms (Meta Business Suite, LinkedIn Campaign Manager, Sprinklr, Hootsuite, or similar).
2+ years of community management experience on social platforms.
Proven solid writing skills.
Proven highly organized and detail-oriented.
Proven solid project management skills with experience using platforms like Asana, Adobe Workfront, or similar.

Nice to Have

Canva and Adobe suite product experience.
Healthcare experience.
Agency and/or design experience.
Proven collaborative problem solver.

Qualifications

Educational background is not explicitly specified but requires relevant experience in marketing and social media management.

Benefits & Perks

Comprehensive benefits package.
Incentive and recognition programs.
Equity stock purchase and 401k contribution.
Hourly pay range from $28.27 to $50.48 based on full-time employment.
Remote work flexibility with a hybrid schedule (four in-office days per week) in Middletown, NY, Chappaqua, NY, or Lake Success, NY.

Working at UnitedHealth Group

Optum's culture is guided by inclusion, talented peers, and a focus on excellence and quality. The organization emphasizes making an impact on communities, advancing health optimization globally, and living its values to deliver quality care and support diversity, equity, and inclusion.

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