Social Media Marketing Specialist, Hybrid in New York

UnitedHealth Group

Middletown, NY

Full Time

Mid Level

59k-105k

5 days ago

Job Description

About the Role

The Social Media Marketing Specialist is responsible for managing and executing social media and marketing campaigns on behalf of Crystal Run Healthcare and Optum Medical Care. This role plays a critical part within the Optum NY/NJ marketing team, supporting social strategy, elevating regional priorities, managing brand voice, developing engaging content, and collaborating across teams to create and amplify regional content. The position offers a hybrid work schedule with remote flexibility for candidates in Middletown, NY, Chappaqua, NY, or Lake Success, NY, and involves working four days in-office per week.

Key Responsibilities

Oversee social media plan from start to finish, including strategy, research, development, execution, monitoring, and reporting, ensuring all aspects are executed smoothly, on time, and within brand standards
Collaborate with the director and internal cross-functional teams such as operations, provider marketing, patient experience, communications, social media, and analytics to plan and execute social media campaigns
Create engaging content plans responsive to business events and aligned with strategic objectives
Manage creative development process with internal/external creative partners, ensuring content is informative, appealing, and on-brand
Utilize social media management platforms to post, optimize performance, conduct social listening, report on analytics, and manage community engagement
Prepare monthly performance reports and review performance on national organic channels with the national team

Requirements

3+ years of experience in marketing, advertising or related field
2+ years of creating social content across paid, owned, and earned channels (Meta, LinkedIn, X)
2+ years of experience utilizing social media management platforms (Meta Business Suite, LinkedIn Campaign Manager, Sprinklr, Hootsuite or similar) for scheduling and performance monitoring
2+ years of community management experience on social platforms
Proven solid writing skills
Proven highly organized and detail-oriented
Proven project management skills with experience using platforms like Asana, Adobe Workfront or similar

Nice to Have

Canva and Adobe suite product experience
Healthcare experience
Agency and/or design experience
Proven collaborative problem solver

Qualifications

Educational background not explicitly specified but implied experience in marketing and social media management

Benefits & Perks

Comprehensive benefits package
Incentive and recognition programs
Equity stock purchase
401k contribution
Hourly pay range from $28.27 to $50.48 based on full-time employment
Remote work flexibility following company policies

Working at UnitedHealth Group

Optum is guided by inclusion, talented peers, and a culture committed to excellence and helping people live healthier lives. The organization emphasizes diversity, equity, and environmental responsibility, aiming to deliver equitable care and improve health outcomes for all communities.

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