SOCIAL MEDIA PLATFORM COORDINATOR

About the Role

Key Responsibilities

• Develop and execute social media marketing strategies to increase brand awareness and engagement.
• Create compelling content tailored for various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Monitor social media channels for trends, feedback, and engagement opportunities through social listening.
• Utilize tools such as Hootsuite, Buffer, and Google Analytics to track performance metrics and optimize campaigns.
• Conduct keyword research to enhance SEO efforts and improve content visibility.
• Collaborate with graphic designers to create visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator).
• Manage paid advertising campaigns on Facebook and other platforms to drive traffic and conversions.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Conduct proofreading of all content to ensure clarity, accuracy, and brand consistency.
• Stay updated on industry trends in digital marketing, e-commerce, and social media management.

Requirements

• Proficiency in SEO techniques and keyword research.
• Strong understanding of social media marketing strategies and tools (Hootsuite, Buffer).
• Experience with graphic design software (Adobe Photoshop, Adobe Illustrator) for content creation.
• Knowledge of public relations principles and relationship management skills.
• Ability to analyze web analytics data (Google Analytics) to inform strategy adjustments.
• Familiarity with video editing software for creating engaging video content.
• Excellent written communication skills with a focus on branding and storytelling.
• Experience in photography to capture high-quality images for social media use.
• Strong organizational skills with attention to detail in all aspects of work.

Nice to Have

• Experience with social media advertising campaigns.
• Knowledge of industry trends in digital marketing and e-commerce.
• Creative skills in video editing and visual content creation.

Qualifications

• No specific formal qualifications specified in the description.

Benefits & Perks

• Part-time position paying $17.50 - $18.00 per hour.
• Expected hours: 28 per week.
• In-person work location.