Social Media Specialist

About the Role

Key Responsibilities

• Using data analysis to develop and implement strategies and create content tailored to the target audience.
• Regularly monitoring and reporting statistics to improve overall delivery of content, making recommendations on the appropriate tools and strategies for platform utilization improvement.
• Logging and tracking posts to meet state or federal communication requirements.
• Communicating via various social media platforms, including Facebook, Instagram, X, LinkedIn, Nextdoor, and YouTube.
• Knowledge of social media scheduling platforms, distilling information into short, engaging social media posts while using texts, photos, videos, and graphics.
• Creating graphics and video content using Canva or other graphics software.
• Logging complaints reported on social media channels, interacting with other employees, and performing other duties as assigned.
• Participating in departmental on-call rotation to post and update information on the BRA website and to post information and answer questions and comments on social media.

Requirements

• Minimum three years in mass communications or related field with social media trend, analysis and metrics experience.
• Bachelor's Degree in a related field, with completed course requirements to earn the degree.
• Creating honest, trusting, and successful working relationships with others by demonstrating competence and reliability.
• Maintaining motivation and effectiveness despite delays, setbacks, policy shifts, and disappointment.
• Quick adaptation to new information and evolving priorities.
• Effective communication skills, both in conversation and in writing, with an excellent command of grammar.
• Experience in writing, editing, and proofreading for accuracy.
• Ability to handle a large amount of work efficiently and effectively while meeting deadlines.
• Investing in understanding the evolving nature of the role and developing relevant skills and behaviors.

Nice to Have

• Experience with social media trend analysis and metrics.
• Knowledge of graphics software other than Canva.

Qualifications

• Bachelor's degree in a related field
• At least three years of experience in mass communications or related field with social media trend, analysis, and metrics experience

Benefits & Perks

• Medical, Dental, Vision
• TCDRS Retirement, 457/401
• Life Insurance, LTD
• Wellness Programs
• Tuition Reimbursement
• Paid Time Off (PTO)
• Holidays