Social Media Specialist

Genworth

Richmond, VA

Full Time

Mid Level

64k-108k

9 days ago

Job Description

About the Role

At Genworth, we empower families to navigate the aging journey with confidence. We are compassionate, experienced allies for those navigating care with guidance, products, and services that meet families where they are. We value all perspectives, characteristics, and experiences so that employees can bring their full, authentic selves to work to help each other and our company succeed. We celebrate diversity, invest in our communities, and operate based on core values: Make it human, Make it about others, Make it happen, and Make it better.

Key Responsibilities

Creating, scheduling, and publishing organic social media content (photo, video, stories, Reels, etc.) that resonate with target audiences to support the different brand goals for both Genworth and CareScout
Managing social media accounts day-to-day, including comment moderation, liking and sharing posts, and engaging with other profiles
Collaborating with the Social Media & Digital Content Manager to create content calendars and campaigns
Attending company and community events to acquire photo and video assets
Simultaneously managing multiple social media platforms
Ensuring social media accounts and activity reflect brand voice and visual standards
Facilitating legal and compliance review of content
Supporting crisis management communications related to social media platforms
Staying informed of social media trends and best practices
Other duties as assigned

Requirements

3+ years of experience creating content for social media platforms, including Facebook, LinkedIn, X, Instagram, YouTube, and TikTok
Experience shooting video and photos with cameras and mobile devices
Proficiency with design and video editing tools like Canva, CapCut, Figma, and Adobe Creative Cloud
Experience growing social media audiences across various platforms
Comfortable being on camera and conducting interviews
Exceptional copywriting skills with the ability to shift tone and voice quickly
Ability to coordinate with cross-functional teams, associates, and external partners
Exceptional time management, organizational, and prioritization skills
Experience working with and ensuring the security of highly confidential information
Willingness to travel locally and domestically up to 20%
Experience with paid social campaigns and podcasts is a plus
Willing to be the “face” of the brand

Nice to Have

Experience with paid social campaigns and podcasts

Benefits & Perks

Competitive Compensation & Total Rewards Incentives
Comprehensive Healthcare Coverage
Multiple 401(k) Savings Plan Options with Auto Enrollment (100% employer-funded!)
Generous Paid Time Off including 12 Paid Holidays, Volunteer Time Off, and Paid Family Leave
Disability, Life, and Long Term Care Insurance
Tuition Reimbursement, Student Loan Repayment, and Training & Certification Support
Wellness support including gym membership reimbursement and Employee Assistance Program resources
Caregiver and Mental Health Support Services