Social Media Specialist

Boscov's

Reading, PA

Full Time

Mid Level

13 days ago

Job Description

About the Role

Boscov's is a family-owned department store with a history spanning over a century. They offer well-known brands at competitive prices, friendly customer service, and an entertaining shopping experience. The company fosters a team-oriented environment where employees feel like part of the family and approach projects with a positive, 'Yes We Can!' spirit. They are seeking an experienced Social Media Specialist to join their team to enhance their social media presence and engagement.

Key Responsibilities

Work with the Social Media Manager to strategize, implement and analyze social media campaigns on Meta (Instagram & Facebook), TikTok, Pinterest, and Twitter.
Generate ideas for fun, entertaining, and inspiring social media videos for Boscov's platforms.
Manage TikTok platform, including paid and organic content, utilizing dedicated TikTok content and content created for Meta.
Regularly present ideas and video content to the VP of Digital Marketing and EVP of Omni-Channel Marketing.
Film and edit social content to be shared across all social platforms.
Monitor, listen, and react to customer feedback on social and review channels.
Partner with buying offices to determine the best content for ad strategy and budgets.
Promote local in-store events on social and local page channels.
Coordinate influencer marketing efforts on an ongoing basis.
Generate weekly, monthly, and quarterly reports on social media performance with recommendations for optimization.

Requirements

BA/BS Degree in Marketing or a Business related field AND/OR equivalent previous B2C experience in social media marketing and content marketing.
In-depth knowledge of social media channels and current trends.
Comfortable being in front of camera and acting as a spokesperson for Boscov's social media channels.
Ability to edit video content for Reels, TikTok, and YouTube Shorts.
Excellent communication skills.
Ability to multitask effectively.

Benefits & Perks

Weekly pay
Medical, Dental, Vision coverage
Immediate eligibility for 401(k) with company match
Company paid life insurance
Voluntary STD/LTD
Paid vacations
Liberal employee discounts

Working at Boscov's

Boscov's values their employees and promotes a friendly, family-like work environment. Employees are encouraged to have fun, make friends, and feel like part of the team. The company emphasizes a positive, collaborative atmosphere where employees are motivated to contribute creatively and enthusiastically to the company's success.

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