Social Media Specialist

About the Role

Key Responsibilities

• Create, manage, and schedule all organic posts for the University's main social media accounts (Facebook, Instagram, LinkedIn, Twitter, TikTok), including maintaining a social media calendar, working on ad-hoc posts, coordinating graphic editing, writing/developing copy, and scheduling posts using Sprout Social.
• Collaborate with Marketing and Web teams to cross-pollinate social media content into web, digital, email, television, referral, print, and other marketing channels.
• Review and approve all social media content developed by the Marketing Team through the institution's main social media accounts.
• Work closely with senior marketing leadership to maintain and grow key performance metrics such as impressions, reach, post engagement, and followers, providing analysis and feedback.
• Collaborate with the Online Director of Social Media to maintain brand integrity and consistency in all posts and content.
• Create and assess the impact of new social media strategies for LinkedIn and explore AI tools to increase response speed to trends.
• Conduct competitor social media studies and present findings to leadership.
• Create engaging posts tailored to each platform's audience, increase brand equity, and assist in cross-channel campaigns like brand campaigns and social media contests.
• Post, communicate, and respond to DMs from social media accounts.
• Advise academic departments and stakeholders on best practices for brand communication and neutrality.
• Collaborate with content and design teams to create posts, news stories, and visuals, including interviews with students, alumni, and faculty.
• Explore emerging platforms such as Threads and Mastodon for brand awareness opportunities.
• Monitor and engage with other accounts to foster relationships and brand awareness.
• Complete all tasks on time and according to brand guidelines.
• Contribute to discussions and initiatives to improve brand equity and online reputation.
• Identify and outreach to student influencers for future collaborations.
• Supervise, produce, and direct shoots for social media content.
• Stay up to date with latest brand marketing trends and best practices.

Requirements

• Experience in social media management and strategy development.
• Skills in content editing, writing, and graphic collaboration.
• Data analysis skills to monitor and improve social media performance.
• Familiarity with social media management tools such as Sprout Social.
• Ability to create engaging content tailored to different platforms.
• Knowledge of AI tools for imagery and text manipulation.
• Experience conducting competitor analysis and presenting findings.
• Strong collaboration skills with marketing, content, and design teams.
• Ability to manage multiple projects and meet deadlines.
• Understanding of brand messaging and maintaining brand integrity.

Nice to Have

• Experience with emerging social media platforms like Threads and Mastodon.
• Experience supervising social media shoots.
• Knowledge of social media advertising and paid campaigns.
• Experience working in higher education or similar institutional environments.

Qualifications

• Not explicitly specified; implied experience in social media and marketing roles.

Benefits & Perks

• Not specified in the description.