Social Media Specialist

About the Role

Key Responsibilities

• Own the end-to-end creation of short-form video content: filming, editing, sound, captions, and publishing across Instagram, YouTube Shorts, Facebook, and LinkedIn.
• Work closely with internal stakeholders to translate company priorities into engaging content ideas.
• Travel occasionally to capture real-time content at events, off-sites, and on-the-go shoots with our CEO.
• Develop a weekly content calendar across platforms that aligns with marketing priorities, events, and thought leadership goals.
• Support the development of executive social content, including ghostwritten LinkedIn posts and repurposing thought leadership into shareable formats.
• Capture, repackage, and distribute behind-the-scenes content and real-time moments at events, office gatherings, and team off-sites.
• Ensure everything published is visually, tonally, and strategically on-brand.
• Own the content calendar and growth strategy for Side's brand accounts and select executive accounts across Instagram, LinkedIn, and YouTube Shorts.
• Develop and test new content formats, concepts, and campaign ideas.
• Monitor analytics and performance to continuously improve channel engagement and posting cadence.
• Identify and jump on high-leverage moments for real-time engagement, such as industry news or big partner wins.

Requirements

• 2-4 years of hands-on experience managing brand and/or executive social media accounts, preferably in a fast-paced, high-growth environment.
• Proven ability to create and publish short-form video content (Instagram Reels, YouTube Shorts, LinkedIn videos), including shooting, editing, sound, captions, and publishing.
• Proficient in mobile-first content creation tools (e.g., CapCut, InShot, Adobe Premiere Rush, Canva, or similar).
• Strong knowledge of social media best practices, including optimal posting cadence, hashtag strategy, and visual storytelling.
• Demonstrated success growing and engaging audiences across Instagram, LinkedIn, Facebook, and YouTube.
• Ability to translate brand and business priorities into compelling, on-brand content that resonates with a high-caliber, entrepreneurial audience.
• Highly attuned to emerging social trends, memes, platform updates, and industry conversations, with the instinct to jump on real-time opportunities.
• Comfortable collaborating with internal stakeholders, including marketing, leadership, and customers, to ideate and execute content.
• Willingness to travel occasionally for events and on-the-go content capture.
• Strong attention to detail with an eye for brand voice, tone, and visual identity.

Nice to Have

• Experience with Adobe Premiere, Canva, and other content creation tools.
• Experience working in real estate or high-value, relationship-driven markets.

Qualifications

• Relevant experience managing social media accounts for 2-4 years.
• Proficiency in short-form video creation and editing tools.

Benefits & Perks

• Salary range of $75,000 - $100,000 per year, based on skillset, experience, and market data.
• Opportunity to work in a fast-paced, innovative environment.
• Potential for travel to capture real-time content at events.