Social Media Specialist

About the Role

Key Responsibilities

• Develop compelling and shareable content for social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Craft captivating narratives that highlight clients' businesses and showcase their stories in an authentic manner.
• Monitor social media channels, engage with the audience, and respond to comments or inquiries promptly.
• Work closely with local business leaders to extract interesting angles, stories, and insights for social media content.
• Stay up-to-date with industry trends, social media best practices, and current news to keep content relevant.
• Bring fresh and innovative ideas to connect with the audience and improve clients' online presence.
• Maintain consistency in tone, voice, and messaging across all social media platforms to reinforce brand identity.
• Utilize social media analytics tools to track content performance, identify trends, and make data-driven decisions.

Requirements

• A strong love for writing with the ability to convey ideas clearly and engagingly.
• In-depth knowledge of various social media platforms, trends, and best practices.
• Outgoing personality with the ability to build and maintain positive relationships with local business leaders.
• Creative thinking skills to generate unique content ideas that resonate with the target audience.
• Ability to adapt to changing priorities and work efficiently in a fast-paced environment.
• Willingness to collaborate with colleagues, business leaders, and stakeholders.

Qualifications

• Experience or passion for writing and storytelling.
• Knowledge of social media platforms and trends.

Benefits & Perks

• Health insurance
• Paid time off