Social Media Specialist

About the Role

Key Responsibilities

• Lead social media strategy for AGCI, TDC, and supporting accounts, ensuring alignment with organizational goals.
• Develop messaging that reflects AGCI's Christ-centered identity, incorporating spiritual themes of family, healing, redemption, justice, and calling.
• Create engaging, high-quality content tailored to each platform, including capturing, editing, and publishing original Reels and short-form videos.
• Manage day-to-day social media activities, including content scheduling, uploading stories, and engaging with followers.
• Respond promptly and thoughtfully to comments and direct messages across all platforms.
• Monitor industry trends and peer organizations to keep strategies current and relevant.
• Develop and manage strategies to engage brand ambassadors and influencers, supporting campaigns and initiatives.
• Coordinate communication and collaboration with influencers and external contractors.
• Partner with other departments to support marketing needs, attend and coordinate status meetings, and use project management tools like Asana and Later.
• Track and report on key performance indicators such as follower growth, engagement, and content shares, and refine strategies accordingly.

Requirements

• Bachelor's degree required (Marketing, English, or Communications preferred) from a four-year college or university.
• 3+ years of experience or an equivalent combination of education and experience, preferably in social media and copywriting.
• Proficiency in social media platforms including Instagram, Facebook, TikTok, and tools like Later, Trello, Asana.
• Experience with content creation, video editing (Adobe Premiere Pro or similar), and digital asset management.
• Strong writing, editing, and proofreading skills with the ability to craft compelling content.
• Ability to analyze social media metrics and use insights to improve performance.
• Excellent collaboration and communication skills, with a team-oriented approach.
• Ability to work in a fast-paced, mission-driven environment with adaptability and initiative.
• Valid driver's license and ability to travel domestically and internationally.
• Ability to work with and protect confidential information and demonstrate good discernment.

Nice to Have

• Experience with Adobe Creative Suite (Photoshop, InDesign), Canva, or similar design tools.
• Knowledge of social media advertising and campaign performance analysis.
• Experience working in nonprofit or faith-based organizations.
• Multilingual skills or experience engaging diverse communities.

Qualifications

• Bachelor's degree in Marketing, English, or Communications.
• Minimum of 3 years of relevant experience in social media and content creation.

Benefits & Perks

• Medical, dental, and vision insurance.
• Short-term and long-term disability coverage.
• Flexible Spending Account (FSA) / Health Savings Account (HSA).
• Paid time off and holidays.
• 401(k) retirement plan.