Social Media Specialist

About the Role

Key Responsibilities

• Develop monthly social media communication materials (assets, copy, etc.) that are relevant, engaging, and aligned with brand standards, including, but not limited to, images, videos, live streams, GIFs, carousels, stories, and giveaways.
• Manage the development and execution of paid social media campaigns with stakeholders and agencies.
• Deliver projects/initiatives on-time, within budget, and within scope.
• Assist with community and crisis management across social channels.
• Partner with subject matter experts, management, and legal to handle questions, feedback, complaints, or crises professionally and promptly, while always maintaining the brand reputation.
• Responsible for curating, moderating approvals, and leveraging User Generated Content (UGC) as part of the content strategy.
• Work with marketing stakeholders (product, trade, services, engineering, etc.) to develop social media content to support new product launches and marketing roadmap priorities.
• Collaborate with the global team and other marketing teams on strategic initiatives and pilot programs including but not limited to the development of the materials, the deployment, the community management, analysis, and feedback.
• Gather insights and utilize metrics on a regular basis to evaluate social media performance and make recommendations on improvements and optimizations.
• Define, implement, and communicate metrics to stakeholders to drive and inform decision making.
• Stay updated on social media trends, best practices, algorithm changes, and emerging platforms to adapt strategies and remain competitive.
• Facilitate employee enablement education and training regarding social media guidelines and best practices throughout all levels of the organization that supports positive brand messaging and visibility.
• Act as the spokesperson on social channels for live events, video creation, etc.
• Other duties as assigned.

Requirements

• Minimum two (2) years' social media experience required.
• Strong knowledge and direct experience with social media platforms and communication (organic and paid).
• Proven ability to work in a demanding environment while maintaining attention to detail.
• Strong project management skills required with the ability to deliver results within short timeframes.
• Proven ability to develop effective, result-focused marketing communications.
• Demonstrated ability to develop and manage external vendors, budgets, and timelines.
• Strong attention to detail, quality, and proofreading.
• Strong collaborator who possesses excellent interpersonal and communication skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Experience with social media management platforms like Sprinklr, Hootsuite, Falcon, or similar.
• Experience with Photoshop and Adobe Premiere (Adobe Creative Suite) is preferred.

Nice to Have

• Experience with Photoshop and Adobe Premiere (Adobe Creative Suite) is preferred.

Qualifications

• At least two years of social media experience.

Benefits & Perks

• Eligibility for Minimum Essential Coverage (MEC) medical plan.
• Dental, vision, and term life insurance.
• Discount prescription program.
• Critical illness and accident coverage.
• Tele-behavioral health services.
• 401(k) plan.
• Sick leave (where applicable).
• Minimum Value (MV) PPO medical plan.
• Employee Stock Purchase Plan.
• Paid holiday eligibility based on length and dates of service.