Social Media Specialist

About the Role

Key Responsibilities

• Develop, curate, and schedule all social media posts for each hotel's social accounts, ensuring alignment with brand voice and standards.
• Create engaging content including copy, photography, videography, and graphics to highlight rooms, amenities, F&B outlets, meetings/events, and local experiences.
• Build and manage monthly content calendars for all hotels.
• Ensure all content follows brand guidelines and approval processes for Marriott, Hilton, IHG, and Hyatt.
• Partner with property-level teams to gather content, stories, and promotions.
• Coordinate with corporate marketing and sales teams to amplify campaigns, packages, and events.
• Monitor and respond to comments, messages, and inquiries across all platforms in a timely and professional manner.
• Track performance of social channels, providing monthly reports with insights, trends, and recommendations.
• Monitor key metrics including engagement, reach, follower growth, and conversions.
• Adjust strategies based on analytics to maximize ROI.
• Stay current on emerging social media trends, tools, and best practices.
• Recommend new strategies and content types to increase engagement and reach.
• Experiment with creative approaches, including Reels, Stories, TikTok, and influencer collaborations.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3+ years of experience in social media management, ideally in hospitality, travel, or consumer brands.
• Proficiency in social media management tools.
• Strong skills in content creation, photography, videography, and design (Canva or Adobe Suite preferred).
• Experience with social media analytics and reporting.
• Familiarity with branded hotel social media guidelines (Marriott, Hilton, IHG, Hyatt a strong plus).
• Excellent writing, communication, and organizational skills.
• Creative storyteller with an eye for design and brand voice.
• Organized, detail-oriented, and capable of managing multiple hotel accounts simultaneously.
• Strong collaborator with ability to partner with property-level and corporate teams.
• Data-driven decision maker with focus on engagement and ROI.
• Passionate about hospitality, travel, and creating memorable digital experiences.

Nice to Have

• Experience with Adobe Suite.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3+ years of experience in social media management.