Social Media Specialist

Wadsworth Atheneum Museum Of Art

Hartford, CT

Full Time

Mid Level

60k-65k

about 1 month ago

Job Description

About the Role

The social media specialist at Wadsworth Atheneum Museum of Art will play an important role in telling the museum's stories through digital media, including social platforms and the website. The role involves developing engaging content, managing social media strategies, and supporting the museum's mission to raise awareness, foster community, and achieve exceptional engagement both virtually and in person. The position requires collaboration with the communications team and other museum staff, with a focus on digital marketing, content creation, and community outreach within a museum environment.

Key Responsibilities

Work with communications team to build and execute on-brand social media strategy supporting museum mission and audience research.
Keep a regular social media calendar based on the museum's mission and activities.
Develop engaging, on-brand social media content and monitor tagged content.
Respond to DMs and comments on behalf of the museum.
Monitor performance of owned channels.
Keep current with social media developments, trends, and issues.
Help create and distribute digital newsletters and e-blasts.
Update the museum's online events calendar, posting events through social media channels and external websites.
Maintain external outreach lists and event calendars.
Assist with website content.
Assist with film and photography shoots.
Collaborate beneficially with museum colleagues and external vendors.

Requirements

Bachelor's degree or higher in Communications, Marketing, Business, New Media, Public Relations, or related field.
At least 2 years of full-time work experience.
Proven professional experience in social media marketing, digital media, content creation, or similar.
Exceptional command of social media trends and developments.
Able to respond to issues and trends with creativity and speed.
Able to manage competing requests and priorities with tact.
Strong writing and editing (photo/video/text) skills.
Basic web editing skills.
Experience using a content management system (e.g., WordPress or similar).
Experience using email marketing services (e.g., Constant Contact or similar).
Knowledge of social media and web analytics.
Knowledge of SEO and CRO.
Knowledge of online marketing methods.
Strong organizational abilities.
Fluency in English; Spanish a plus.

Nice to Have

Knowledge of SEO and CRO.
Fluency in Spanish.
Interest in art and museums.

Qualifications

Bachelor's degree or higher in a related field.
At least 2 years of relevant full-time experience.

Benefits & Perks

Not explicitly specified in the description.

Working at Wadsworth Atheneum Museum Of Art

The Wadsworth Atheneum Museum of Art values collaboration, creativity, and a positive attitude. The team is described as small but mighty, collegial, and supportive, with a focus on promoting exhibitions, collections, and public programs through innovative communication strategies.

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