Social Media Specialist

Rochester Regional Health

Irondequoit, NY

Full Time

Mid Level

61k-75k

14 days ago

Job Description

About the Role

The position is responsible for developing and executing engaging content that supports Rochester Regional Health's social media strategy and brand objectives. This role will support the organization's marketing and communications strategy by creating, scheduling, monitoring, and analyzing content across a variety of social media channels. The role will work collaboratively with the Social Media Strategist, Marketing and Communications teams, and other departments to amplify the voice of Rochester Regional Health across digital channels.

Key Responsibilities

Develop original, platform-specific content including graphics, videos, and animations.
Manage daily social media scheduling, publishing, and coverage of events through real-time updates.
Respond to comments, messages, and reviews while monitoring trends, hashtags, and news cycles.
Ensure content aligns with brand standards, accessibility, HIPAA, and tone guidelines.
Work closely with Marketing, Communications, Creative, and Content teams to support campaigns, events, and enterprise initiatives.
Contribute creative ideas and support paid social efforts.
Track and analyze social media metrics to inform strategy.
Maintain a detailed content calendar, manage social listening tools, and stay updated on platform changes and best practices.

Requirements

Bachelor's degree or 2 years of experience in Marketing, Communications, Multimedia Production, or a related field.
2 years of professional social media experience creating digital content for social media, websites, blogs, or marketing campaigns.

Nice to Have

Excellent storytelling instincts and strong interpersonal skills.
Ability to work independently and with teams as it relates to projects.
Knowledge of HIPAA, accessibility standards, and brand compliance in digital spaces.
Familiarity with analytics platforms (e.g., Meltwater, Brandwatch, Google Analytics, Piwik PRO).
Healthcare or nonprofit experience.
Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.
Strong understanding of audience targeting, platform nuances, and social trends.
Enthusiastic about making healthcare information and services more engaging, human, and accessible.
Strong writing and editing skills with the ability to craft platform-appropriate messaging.
Proficiency in social media management platforms (e.g., Sprout Social, Hootsuite, Meta Business Suite).
Experience with design and content tools (e.g., Canva, Adobe Creative Cloud, CapCut, Figma).

Qualifications

Educational background includes a Bachelor's degree or equivalent experience
Relevant certifications are not specified but implied through experience requirements

Benefits & Perks

Pay range of $60,500.00 - $75,000.00
Full-time, full benefits package
Work in Rochester, NY with a hybrid/remote option

Working at Rochester Regional Health

Rochester Regional Health is an Equal Opportunity Employer committed to diversity and inclusion. The organization values making healthcare information and services more engaging, human, and accessible to the community.

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