Social Media Specialist

About the Role

Key Responsibilities

• Work closely with the Marketing Manager and the marketing team to develop social media campaigns that help to achieve yearly/monthly marketing goals.
• Support company social media accounts (Facebook, Instagram, LinkedIn, TikTok, and others as needed) by providing creative content, and staying abreast of viral trends, resort happenings, promotions, and retail pushes.
• Create and maintain a monthly social content calendar, strategizing with the marketing team to support monthly marketing initiatives and goals.
• Monitor and respond to all client communications (comments, direct messages) through social media and other digital sites.
• Monitor and report on social media analytics and demographics.
• Write copy for social media (Facebook, Instagram, LinkedIn, TikTok) ensuring it follows all brand guidelines.
• Ensure all approved copy/graphics are scheduled into the appropriate program (Hootsuite), in accordance with the content calendar.
• Produce fun photography and video for all social channels, representing our brand's personality and showcasing all of our services.
• Attend company events as needed (may include weekends) to take photos and videos for our social channels, engaging with our audience and representing our company values.
• Suggest, implement, and manage email/social contests to drive traffic/interest and promote user-generated content.
• Maintain consistent digital engagement across all social media platforms - responding to questions, comments, and client reviews.
• Understand the importance of conversational marketing and how it is critical to nurturing client relationships.
• Engage, understand, and recommend responses to reviews including Google, Yelp, and Facebook.
• Maintain the social media “JM face and voice” of the company in a way our clients love.
• Promote all pages using engaging photos, stories, videos, and more.
• Work with Graphic Designer to maintain our in-house TVs with fresh content monthly.
• Research and suggest pet-related articles and content to share that aligns with company culture, policy, and procedures.
• Keep apprised of competitor's websites and social media activity and report in Marketing Meetings.
• Look for opportunities to leverage industry content to generate organic leads and build brand authority.
• Collaborate with the Marketing Manager to ensure an appropriate content mix across all channels.
• Review all content with the Marketing Manager for accuracy and promotional balance.
• Strategize on digital advertising conversations and make recommendations for best practices.
• Keep pet photos fresh and relevant, highlighting engagement in all company services.
• Take the initiative to bring our social media content/graphics into new directions.
• Work with the marketing team to create engaging email and text messaging campaigns.

Requirements

• Associate or Bachelor's degree with relevant coursework in social media, communications, or marketing.
• Displays knowledge and understanding of social media platform analytics (Facebook, Instagram, YouTube, LinkedIn, TikTok, etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent written and verbal communication skills.
• Strong attention to detail with the ability to coordinate multiple projects at once.
• Must be able to work independently, multi-task, and prioritize responsibilities.
• Exceptional organizational and time management skills.
• Ability to problem solve in a fast-paced environment.
• Computer savvy, uses multiple software platforms daily to accomplish business objectives.
• Team-oriented, reliable and dependable; maintain excellent attendance and punctuality.
• Strong work ethic; sets high standards for self and others.
• Passionate about animal welfare; treats all animals with compassion and kindness.
• Comfortable interacting with all dog breeds, large and small, as well as cats.

Nice to Have

• Google Analytics Certified

Qualifications

• Relevant coursework in social media, communications, or marketing.

Benefits & Perks

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance