Social Media Specialist - Atlanta, GA

About the Role

Key Responsibilities

• Act as a Brand Ambassador by shining the spotlight on Cortland to grow brand awareness in the digital ecosystem.
• Create informative, impactful and on-brand content that makes Cortland Website the go-to destination for apartment seekers.
• Identify and implement new opportunities for engagement initiatives, lead generation and nurturing through innovative social media strategies.
• Develop initiatives that convert followers into residents using data-driven insights and audience engagement tactics.
• Analyze performance using social media tools to analyze and optimize content development, deployment and KPI's.
• Manage and align social media editorial calendars with broader marketing campaigns and initiatives.
• Stay ahead of trends by adopting the latest social media technologies and best practices.
• Launch traffic-driving campaigns using proven tactics like contests, shareable videos and targeted e-blasts.

Requirements

• Strong 3+ years of experience building and running a social media program with marketing experience preferred.
• Bachelor's degree in marketing, communications, or related field.
• Solid writing and oral communications for all levels of internal and external audience.
• Excellent customer service/collaboration skills and ability to handle multiple projects simultaneously.
• Creative mindset and sound judgement regarding copywriting, editing, and presentations.

Nice to Have

• Marketing experience in the multifamily or real estate sector.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 3+ years of experience in social media management and marketing.

Benefits & Perks

• Not explicitly specified in the description.