Social Media Specialist

About the Role

Key Responsibilities

• Daily administration of digital community management of Primerica's corporate channels including Facebook, Twitter/X, Instagram, and LinkedIn, following the strategy and quality assurance guidance of the Sr. Social Media Analytics & Social Care Manager.
• Managing customer feedback from online sources such as Google and other review sites, ensuring timely responses and issue resolution.
• Following documented decision and issue resolution processes to address inquiries and concerns, triaging action items to operational areas as needed.
• Consulting with the Sr. Social Media Analytics & Social Care Manager to maintain and update response matrices and process documents.
• Executing workflows to meet department service level agreements concerning response times and resolutions.
• Contributing best practices for digital customer feedback monitoring and response processes.
• Occasionally presenting reports on social media and digital community management metrics.
• Collaborating on social media content writing and graphic design with the content team.
• Assisting the Social Media Field Marketing Manager with webinars and representing the team at field-facing events, including travel approximately 4-5 times per year.
• Leveraging AI tools and platforms for content creation, responses, analytics, and trend monitoring to optimize social media strategies.

Requirements

• A bachelor's degree in Communications, Journalism, Marketing, Business Administration, or related field.
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office suite.
• Ability to manage social media channels including Facebook, Twitter/X, Instagram, and LinkedIn.
• Attention to detail and a drive to deliver high-quality results.
• Ability to adjust and pivot in evolving priorities and handle multiple tasks efficiently.
• Problem-solving mindset and creative approach to challenges.
• Accountability for deadlines and receptive to feedback.
• Experience with social media content creation and graphic design is preferred.
• Knowledge of AI tools relevant to social media is preferred.
• Ability to work independently within a hybrid work environment.

Nice to Have

• Experience with social media analytics and trend monitoring tools.
• Experience in customer service or online reputation management.
• Knowledge of social media advertising and paid campaigns.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, Business Administration, or related field.

Benefits & Perks

• Health savings account, dental, vision, and health insurance from day one.
• Disability insurance and life insurance.
• 401(k) plan with competitive employer match.
• Vacation, sick, holiday, and volunteer time off.
• Flexible Spending Account & Health Savings Account.
• Professional development and tuition reimbursement.
• Company-sponsored social and philanthropy events.