Social Media Specialist

About the Role

Key Responsibilities

• Develops, plans, and executes compelling social media campaigns across multiple platforms aligned with organizational strategy and voice.
• Creates, curates, and schedules engaging digital content including graphics, photos, videos, and written copy.
• Monitors social media channels, responds to engagement, and fosters community through active digital presence.
• Analyzes social media metrics, develops reports, and provides data-informed recommendations to improve performance.
• Researches and tracks social media trends, tools, and best practices to enhance effectiveness and relevance.
• Supports media relations efforts by researching outlets, maintaining contact lists, and assisting with press content.
• Collaborates with the broader marketing team to ensure integrated messaging and brand consistency.
• May supervise interns, volunteers, or consultants on social media or digital engagement projects.
• Performs other job-related duties as assigned.

Requirements

• Able to respect and support the mission, vision and values of World Renew.
• Demonstrated commitment to Christ and able to recognize this position as one that contributes to the work of His Kingdom.
• Demonstrated commitment to contribute to and promote a work environment that values diversity, inclusion and equity.
• Skilled in managing and engaging audiences across Instagram, Facebook, LinkedIn, X (formerly Twitter), and TikTok.
• Proficient in using tools such as Canva, Adobe Suite, and short-form video platforms to create compelling, brand-aligned content.
• Ability to edit visual content for social media using basic editing software or mobile tools.
• Strong writing skills with a focus on crafting engaging, audience-specific messaging for digital platforms.
• Experience using platforms such as Later, Buffer, Hootsuite, and Meta Business Suite to schedule content and analyze performance.
• Minimum of 2-5 years' experience in social media, communications, or marketing.
• Professional Certificate in Marketing, Communications, Journalism, or a related field required.
• Fluency in English (written and spoken) is required.

Nice to Have

• Experience with media outreach and press content development.
• Experience working across different cultures and departments.
• Knowledge of North American travel logistics.

Qualifications

• Professional Certificate in Marketing, Communications, Journalism, or a related field.
• Minimum of 2-5 years' experience in social media, communications, or marketing.

Benefits & Perks

• Not specified in the description.