Social Media Specialist

Rochester Regional Health

Rochester, NY

Full Time

Mid Level

61k-75k

14 days ago

Job Description

About the Role

The position is responsible for developing and executing engaging content that supports Rochester Regional Health's social media strategy and brand objectives. This role will support the organization's marketing and communications strategy by creating, scheduling, monitoring, and analyzing content across a variety of social media channels. The role will work collaboratively with the Social Media Strategist, Marketing and Communications teams, and other departments to amplify the voice of Rochester Regional Health across digital channels.

Key Responsibilities

Develop original, platform-specific content including graphics, videos, and animations.
Manage daily social media scheduling, publishing, and coverage of events through real-time updates.
Respond to comments, messages, and reviews while monitoring trends, hashtags, and news cycles.
Ensure content aligns with brand standards, accessibility, HIPAA, and tone guidelines.
Work closely with Marketing, Communications, Creative, and Content teams to support campaigns, events, and enterprise initiatives.
Contribute creative ideas and support paid social efforts.
Track and analyze social media metrics to inform strategy.
Maintain a detailed content calendar, manage social listening tools, and stay updated on platform changes and best practices.

Requirements

Bachelor's degree or 2 years of experience in Marketing, Communications, Multimedia Production, or a related field.
2 years of professional social media experience creating digital content for social media, websites, blogs, or marketing campaigns.

Nice to Have

Excellent storytelling instincts and strong interpersonal skills.
Knowledge of HIPAA, accessibility standards, and brand compliance in digital spaces.
Familiarity with analytics platforms (e.g., Meltwater, Brandwatch, Google Analytics, Piwik PRO).
Healthcare or nonprofit experience.
Strong understanding of audience targeting, platform nuances, and social trends.
Experience with design and content tools (e.g., Canva, Adobe Creative Cloud, CapCut, Figma).
Proficiency in social media management platforms (e.g., Sprout Social, Hootsuite, Meta Business Suite).
Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.

Qualifications

Educational background includes a Bachelor's degree or equivalent experience.
Physical requirements include sedentary work involving sitting most of the time.

Benefits & Perks

Competitive salary range of $60,500 - $75,000 annually.
Full-time schedule: Monday - Friday, 8:00AM - 5:00PM.
Work at Rochester Regional Health located at Riedman Campus, Rochester, NY.

Working at Rochester Regional Health

Rochester Regional Health is committed to equal opportunity employment and fostering an inclusive environment where all qualified applicants are considered without regard to race, color, creed, religion, sex, sexual orientation, gender identity, age, disability, or other protected characteristics.

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