SOCIAL MEDIA SPECIALIST

About the Role

Key Responsibilities

• Be the primary point of contact for day-to-day social media operations, working with the copywriter to post content and drive engagement on LinkedIn.
• Help refine messaging to ensure content aligns with website publications and brand voice.
• Engage with thought leaders and manage the brand's reputation online.
• Provide weekly status updates on upcoming content and help define content strategies aligned with broader communication goals.
• Increase engagement rate and expand presence on new platforms like X.
• Collaborate closely with the Senior Manager of Digital Communications and agency partners for copywriting and creative assets.

Requirements

• Experience in social media management, especially on platforms like LinkedIn.
• Experience working in a regulated industry such as CPG, food and beverage, or pharmaceuticals.
• Ability to build a social media strategy from the ground up and translate business goals into engaging content.
• Strong communication skills and ability to work effectively with internal and external teams.
• Ability to work in a hybrid environment, on-site three times a week.

Qualifications

• Background in social media management with a focus on LinkedIn.
• Experience in a regulated industry such as CPG, food and beverage, or pharmaceuticals.

Benefits & Perks

• Medical, prescription, dental, and vision insurance.
• AD&D and life insurance offerings.
• Short-term disability.
• 401K plan.
• Comprehensive benefits package based on eligibility.