Social Media Specialist

About the Role

Key Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across social media platforms.
• Monitor social media channels for trends, customer feedback, and engagement opportunities.
• Collaborate with the marketing team to align social media campaigns with overall marketing objectives.
• Utilize graphic design tools such as Adobe Illustrator to create visually appealing content.
• Conduct research to identify target audiences and tailor content accordingly.
• Manage relationships with influencers and public relations contacts to enhance brand visibility.
• Proofread all content to ensure accuracy and adherence to brand guidelines.
• Analyze performance metrics and report on the effectiveness of social media campaigns.
• Stay updated on industry trends and emerging platforms to keep strategies innovative.

Requirements

• Proven experience in social media management or a related field.
• Proficiency in graphic design tools (Adobe Illustrator) and video editing software is preferred.
• Strong photography skills to capture high-quality images for social media use.
• Excellent writing, proofreading, and editing skills with a keen eye for detail.
• Familiarity with Google Analytics or other analytics tools to measure campaign performance.
• Strong research skills to identify relevant topics and trends within the industry.
• Exceptional relationship management skills to collaborate effectively with team members and external partners.
• Ability to work independently as well as part of a team in a fast-paced environment.
• A passion for social media trends and digital marketing best practices.

Nice to Have

• Bilingual proficiency

Benefits & Perks

• Pay: $16.66 - $19.00 per hour
• Expected hours: 20 - 40 per week
• Work Location: In person