Social Media Specialist

About the Role

Key Responsibilities

• Develop and implement effective marketing social media campaigns across various channels.
• Create and implement lead generation strategies to attract potential customers.
• Manage Facebook Marketplace, Instagram, Facebook Store Page posts.
• Oversee and optimize campaigns across social media and online advertising channels.
• Conduct market research (Competitive Price Comparisons) to identify trends and opportunities for growth.
• Plan and execute media buying strategies, including affiliate marketing initiatives.
• Oversee campaign management from inception to completion, ensuring alignment with business goals.
• Collaborate with cross-functional teams to create cohesive marketing social media materials.
• Work closely with the sales team to ensure a smooth handoff of leads and maximize conversion rates.
• Identify, communicate, track, and deliver “Hot Lead Prospects” to store(s) utilizing company CRM-Salesforce.
• Participate at the store support level to maximize social media presence and deliver high-priority sales leads to the store sales team.
• Coach sales employees.
• Assist store management in meeting or exceeding sales goals, maintaining high productivity, and ensuring positive customer experiences.
• Communicate social media sales opportunities to regional manager.
• Maintain minimum posting levels to support marketing efforts and provide monthly reviews of postings and success rates.

Requirements

• High school diploma or equivalent (GED).
• Valid Driver's License.
• Previous social media sales expertise.
• Sound organizational, communication, and leadership skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Knowledge of manufacturing process from raw materials to distribution and procurement techniques.
• Strong communication and problem-solving skills.
• High level of organization and attention to detail.

Nice to Have

• Fluency in Spanish.
• Working knowledge of various social media platforms, tagging methods, media, video, and lead generation techniques through platforms.

Qualifications

• High school diploma or GED.