Social Media Specialist

About the Role

Key Responsibilities

• Creates new posts and/or finds appropriate existing content to repost for social media.
• Develops and maintains a social media calendar while collaborating with the Communications and Marketing Strategy (CMS) team on the distribution and prioritization of MCAD stories and news.
• Creates paid social media campaigns and audiences and reports on their efficacy to partners.
• Attends various events on and off campus (occasionally on nights and weekends) to photograph for social media, mcad.edu, and other marketing materials.
• Coordinates with MCAD departments, faculty, staff, students, and alumni to gather social media content and assets.
• Creates short videos about college-related activities and events and/or edits preexisting MCAD footage into new videos.
• Manages social media activity daily and alerts the Director of Digital Marketing to any issues or comments that require response.
• Performs regular social media audits and keeps track of metrics/analytics for social media channels.
• Assists departments with other MCAD-related social media accounts; helps monitor content and measure results.
• Stays up to date with social media trends, best practices, and popular platforms.
• Completes other tasks as assigned by the supervisor.
• Represents MCAD's vision, purpose, and values in day-to-day work and interactions with students, staff, faculty, campus guests, and the community.

Requirements

• Bachelor's degree with a major in marketing, communications, public relations, journalism, or a related field preferred.
• Proven track record of social media proficiency; knowledge of Instagram, Facebook, LinkedIn, YouTube, TikTok, etc.
• Exceptional written communication skills.
• Fluency with Adobe Creative Suite.
• Demonstrated aptitude for social media photography; familiarity with basic videography and editing.
• Experience working with social media managing tools (Buffer preferred).
• Strong problem solving skills and technical aptitude.
• Demonstrated ability to facilitate communication and collaborate across departments.

Nice to Have

• Experience working with social media managing tools such as Buffer.
• Familiarity with basic videography and editing.

Qualifications

• Bachelor's degree in marketing, communications, public relations, journalism, or a related field (preferred).

Benefits & Perks

• Comprehensive benefits package including medical, dental, vision, HSA, FSA, and 403(b) retirement plans.
• Commuter benefits and employer paid basic life insurance.
• Short term and long-term disability coverage.
• Work-life balance with a 35-hour work week.
• 14 paid holidays, two personal holidays, accrued vacation and sick time, summer days, and volunteer time off.
• Tuition benefits at MCAD after six months of service, and reduced tuition at over 600 colleges nationwide.