Social Media Specialist

About the Role

Key Responsibilities

• Control large portions of the daily activities of all social media under the direction of the PR/Communications manager, ensuring schedules are maintained and deadlines are met.
• Execute approved social media deliverables through publishing approvals workflows, ensuring posts go out as planned with accuracy, including occasional weekend and evening work.
• Engage with the College of Education's social media community by responding to comments, questions, replies, DMs, tags, and troubleshooting inappropriate content as needed.
• Manage and professionally maintain the College of Education's social media platforms (Instagram, Facebook, LinkedIn, TikTok).
• Create original written and graphic content for social media posts aligned with marketing strategy and brand guidelines.
• Support and strategize with college teams to amplify projects and updates.
• Manage and edit the social media content calendar, ensuring timely posting and brand consistency.
• Lead or assist with creating social media campaigns for various projects.
• Participate in weekly marketing meetings and support onsite activities for content gathering.

Requirements

• Four years of public relations experience, including two years in marketing, fundraising, or sales activities, or an equivalent combination (one year of education can substitute for two years of experience).
• Demonstrated human relations and effective communication skills.
• Experience writing news releases, producing newsletters, and organizing events and fundraising activities is preferred.
• Ability to perform the essential functions of the job as outlined in the position description.

Nice to Have

• A bachelor's degree or higher in marketing, business, or analytics.
• Interest in social media strategy, marketing, and collaborating with a small team of communications professionals.
• Skilled writer with a strong sense of brand voice.
• Experience and background in higher education marketing preferred.
• Photography skills are a plus.
• Ability to work as part of a team and independently.
• Experience managing multiple deadlines and projects.
• Comfortable in front of camera acting as a “host” when needed.

Qualifications

• Minimum of four years public relations experience, including two years in marketing, fundraising, or sales activities.
• Effective communication skills.
• Experience in writing news releases, newsletters, and organizing events is preferred.

Benefits & Perks

• Eligible for Utah Retirement Systems (URS) participation.
• Potential to enroll in URS if prior service exists.
• Position may require a criminal background check and/or drug screen.
• Supportive environment valuing diversity and access to higher education and healthcare for underrepresented groups.