Social Media Specialist - HYBRID

About the Role

Key Responsibilities

• Assist in development of annual social media plan and annual content strategy to meet department and company goals and objectives.
• Oversee social media project and program plans.
• Provide recommendations and assist executive management with corporate sponsored projects and programs.
• Create compelling content and creative appropriate for the channel and audience.
• Analyze complex data and prepare insights for executive management.
• Monitor channels for brand mentions and associated brand sentiment.
• Track social metrics to understand audience growth and engagement.
• Share new social media trends with team members and develop proactive approaches based on trend research.
• Identify other appropriate social media channels.
• Perform Level 1 responsibilities such as developing social media strategies, managing content, and analyzing data.
• Perform Level 2 responsibilities including developing staff and vendor succession plans, collaborating with departments, and delivering formal presentations to leadership.
• Work a full-time schedule, including monitoring social channels during evenings and weekends as needed.
• Manage multiple initiatives simultaneously and work cross-functionally.
• Translate daily work into overall company goals and objectives.
• Manage relationships with external vendors and external agencies.

Requirements

• 5 years of experience in marketing, communications, public relations or a related field.
• 3 years of experience in writing, leveraging and managing social media channels.
• 2 years of project management experience.
• Bachelor's Degree in Marketing, Communications, Journalism or related field.
• Proficiency in social media platforms including Facebook, Twitter, Instagram, LinkedIn, Google+, Glassdoor, Yelp.
• Experience with listening and scheduling management tools such as Hootsuite, Sprout Social, Dynamic Signal, Sprinklr.
• Advanced presentation skills.
• Ability to work in a fast-paced environment and manage multiple initiatives.
• Strong organizational skills with attention to detail.
• Ability to work evenings and weekends as needed.

Nice to Have

• 5 years of digital experience.
• 5 years of social media strategy and planning experience.
• 5 years of project management experience.
• 3 years healthcare marketing or communications experience.
• Knowledge of health insurance or health insurance market.
• Experience with Adobe Photoshop and Illustrator.
• Knowledge of BCBSAZ health insurance benefits plans and practices.
• Advanced Microsoft Office skills (Word, Excel, PowerPoint).
• Understanding of legal risks for co-branding and contract development.
• Ability to work through complex political situations and team dynamics.
• Ability to identify and resolve challenging situations with minimal management involvement.
• Experience presenting to senior/executive management.
• Ability to negotiate with external vendors.

Qualifications

• Bachelor's Degree in Marketing, Communications, Journalism or related field.

Benefits & Perks

• Not explicitly specified in the description.