Social Media Specialist (on-site)

About the Role

Key Responsibilities

• Partner with the Marketing team to develop strategy, manage & execute the integration of new media channels to existing media mix to maximize productivity of the online marketing channel and to increase visibility to target customers
• Oversee strategic and tactical social programs including content creation for multiple social channels, updates, photo selection, proofreading and overall brand consistency across social platforms
• Build the Traxxas Facebook, Instagram, X, YouTube and future platform fan bases and engage users on a daily basis
• Collaborate with the marketing team and other departments to develop social media content
• Actively assist consumers with support through messaging and comments
• Monitor social conversations and engagement across all social networks
• Responsible for brand consistency across communication channels to ensure accuracy, quality and a single look and feel in the marketplace
• Search for relevant thought leaders and organizations to follow and engage with
• Track and collect relevant social media metrics for brand platforms and competing brands, and ensure timely, effective and efficient reporting of all social media efforts
• Monitor and report on current trends in social media and new emerging technologies or platforms
• Maintain the content calendar for all social channels
• Support other marketing or sales campaigns (events, tradeshows, video shoots, etc.)

Requirements

• BA in Business, Marketing, Communications, Journalism, or comparable work experience required
• 3 to 5 years of online marketing experience with 1 to 2 years in social media
• Requires a passion for digital media and intense curiosity about the future of how consumers interact with each other, consume and engage with content, and develop affinity to brands online
• Strategic thinker with ability to generate ideas and work with minimal guidance
• Ability to effectively plan and execute social marketing programs
• Ability to blend analytical and creative thinking
• Excellent understanding of social media, experience creating strategic social media programs and the ability to track effectiveness
• Customer Service oriented
• Proven ability to write creatively, specifically in social media communications
• Excellent verbal and written communications skills; good copy-writing/editing skills
• Proven experience successfully managing projects from strategy development through execution
• Self-motivated; results oriented
• Ability to effectively self-direct and prioritize work
• Flexible in meeting tight deadlines with ability to react to ‘last minute' change
• Ability to thrive in a fast-paced environment
• Ability to travel as needed
• Must be self-motivated, organized and able to work both within a team and independently
• Dependable and well-rounded individuals with flexible schedules (some travel required)

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Journalism, or comparable work experience

Benefits & Perks

• Benefits include profit sharing, health insurance, dental insurance, paid time off, 401(k) matching, employee discount