Social Media Strategist

About the Role

Key Responsibilities

• Expand the overall profile of Social Strategy for Taco Bell to elevate and maintain customer relevance across our key pillars.
• Lead and cross-functionally manage social campaigns that support marketing initiatives from brief to execution.
• Provide comprehensive progress-reports and in-depth strategic insights to leadership and cross-functional partners.
• Partner with Brand Experience and PR team to build big, integrated ideas that generate buzzy cultural moments.
• Collaborate closely with the brand partner and category teams to ensure brand objectives, messaging and KPIs are met, while upholding social media strategy.
• Leverage understanding of internet culture to ensure content seamlessly integrates with platforms and connects with target audiences.
• Develop and execute tactical social plans related to key spaces, partnering with creative teams on opportunities and rollout plans.
• Identify appropriate paid/owned/earned tactics and channels for initiatives and integrate with omni-channel ecosystem.
• Guide and provide strategic counsel to creative teams on content formats and lead creative briefs to inspire content development.
• Collaborate with the social strategy lead to ensure alignment with business objectives and social strategy.

Requirements

• 5+ years experience working in social media.
• Engaged daily in the evolving landscape of internet culture and trends with a passion and profound comprehension of the social media ecosystem.
• Fluent in providing clear and productive creative direction as well as experience writing and receiving briefs.
• Proven ability to enhance social creative ideation, maximize strategies, and create breakthrough opportunities.
• Ability to inspire creative teams.
• Comfort and confidence with emerging content forms, channels, and technology.
• Strong collaboration skills.
• Exceptional communication skills — on the page and in presentation.
• Outstanding organizational skills with meticulous attention to detail.
• Work-hard, play-hard attitude with flexibility and ability to work under tight deadlines.

Nice to Have

• Experience with emerging forms of content, channels, and technology.
• Experience working with external award-winning agency partners.

Qualifications

• Formal educational background is not explicitly specified, but 5+ years of social media experience is required.

Benefits & Perks

• Year-round flex day Friday.
• Free snacks, drinks, and bagel & donut Fridays.
• Onsite childcare through Bright Horizons.
• Onsite dining center and game room.
• Onsite dry cleaning, laundry services, carwash, Booster gas delivery.
• Onsite gym with fitness classes and personal trainer sessions.
• 4 weeks of vacation per year plus holidays and time off for volunteering.
• Tuition reimbursement and education benefits.
• Discounts for life's adventures (e.g., theme parks, wireless plans).
• Generous parental leave for all new parents and adoption assistance program.
• Opportunity to taste test new products.
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting.
• Comprehensive medical and dental including prescription drug benefits and 100% preventive care.
• Healthcare and dependent care flexible spending accounts.
• Opportunities to support the Taco Bell Foundation's educational initiatives.