Social Media Strategist

Fairmont State University

Fairmont, WV

Full Time

Mid Level

4 days ago

Job Description

About the Role

The Social Media Strategist at Fairmont State University plays a key role in advancing the university's brand and storytelling efforts across all major social media platforms. This position involves managing and creating content for the university's flagship social media accounts, supporting public relations, enrollment, alumni engagement, community engagement, and student life. The role also includes writing university news stories, assisting with content distribution, and serving as backup for crisis communication efforts.

Key Responsibilities

Serve as the primary administrator for Fairmont State's official social media platforms.
Design and execute a comprehensive social media strategy in collaboration with the Assistant Director and Director of Communications.
Develop and manage editorial calendars aligned with institutional messaging, campaigns, holidays, and key events.
Create and publish compelling, platform-specific content (text, images, video, infographics) that reflects the Fairmont State brand.
Lead social media campaigns from ideation to execution, including tracking and performance reporting.
Monitor social media engagement, respond to inquiries and comments, and foster positive community interaction.
Occasionally write University news stories and coordinate their publication and website upload.
Advise departments and campus partners on social media best practices and digital storytelling.
Develop and maintain University-wide social media guidelines to ensure consistency in tone and style.
Stay informed on emerging platforms, algorithm updates, and industry trends.
Support media relations and crisis communications efforts, including real-time monitoring and message coordination.
Provide monthly analytics reports with insights and actionable recommendations.
Supervise and mentor student content creators, including scheduling, coaching, and content direction.

Requirements

Proven experience managing social media for a brand, organization, or institution.
Excellent writing and editing skills, including experience writing press releases and knowledge of AP style.
Strong storytelling ability tailored for digital and social platforms.
Deep understanding of major platforms (Instagram, Facebook, TikTok, X, LinkedIn, YouTube, Threads).
Experience developing content calendars and executing social strategies.
Proficiency in visual content creation (photography, video, design).
Skilled in Canva, Adobe Creative Suite, or other digital design platforms.
Experience with analytics and publishing tools like Hootsuite and Meta Business Suite.
Strong organizational and time-management skills in fast-paced, deadline-driven settings.
Ability to maintain brand voice and editorial style across all platforms.
Professional composure and sound judgment, particularly during crisis situations.

Nice to Have

Experience managing student workers, interns, or content teams.
Ground in higher education or other mission-driven organizations.
Experience in crisis communication or social listening roles.
Familiarity with tools such as Teams, Outlook, or Microsoft Planner.
Strong interpersonal skills and ability to collaborate across departments.

Qualifications

Bachelor's degree in communications, marketing, journalism, or a related field.

Benefits & Perks

Benefits Eligible
Work hours from 9 a.m. to 3 p.m. on campus with additional evening monitoring as needed.
Potential for evening and weekend work during certain parts of the semester.

Working at Fairmont State University

Fairmont State University values creativity, digital storytelling, audience engagement, and collaboration across departments. The role emphasizes staying informed on industry trends and fostering a positive community interaction through social media.

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