Social Media Strategist

About the Role

Key Responsibilities

• Develop high-level social media strategy across multiple platforms (with a focus on TikTok and Instagram) to reach and engage target audiences.
• Translate data and analytics into action: turn performance metrics, cultural trends, and audience insights into creative strategies that drive growth.
• Create digestible, engaging narratives from complex information, making content accessible, relevant, and shareable.
• Collaborate with creative, brand, and production teams to ensure content aligns with overall brand goals and resonates in the fast-moving entertainment space.
• Identify and capitalize on trends in real time, balancing brand voice with audience-first storytelling.
• Guide content experimentation and recommend best practices to continually refine performance and reach.

Requirements

• A strategic thinker with proven experience building impactful social strategies for entertainment, media, or lifestyle brands.
• Deep understanding of Gen Z culture, TikTok-native storytelling, and short-form content trends.
• Strong analytical skills with the ability to turn numbers and reports into clear creative direction.
• Exceptional communication skills with a knack for simplifying complex ideas.
• Comfortable working at both high-level strategy and hands-on execution when needed.

Benefits & Perks

• The pay for this W-2 position ranges from $65-70 per hour.
• This position may be eligible for PTO, health and dental insurance, and/or 401(k) benefits upon meeting certain length of service and hours requirements.