Social Media Strategist (7008368)

About the Role

Key Responsibilities

• Expand the overall profile of Social Strategy for Taco Bell to elevate and maintain customer relevance across our key pillars.
• Lead and cross-functionally manage social campaigns that support marketing initiatives from brief to execution.
• Provide comprehensive progress-reports and in-depth strategic insights to leadership and cross-functional partners.
• Partner with Brand Experience and PR team to build big, integrated ideas that generate buzzy cultural moments.
• Collaborate closely with the brand partner and category teams to ensure brand objectives, messaging and KPIs are being met.
• Provide thought leadership to motivate teams and gain buy-in for your vision.
• Leverage a deep understanding of internet culture to ensure content seamlessly integrates with platforms and connects with the target audience.
• Immerse yourself in internet culture, pop culture, and trends to inspire creative teams and push for reactive and real-time content.
• Develop and execute tactical social plans related to key spaces, partnering with creative teams on opportunities and rollout plans.
• Identify appropriate paid/owned/earned tactics and channels for initiatives and integrate with the omni-channel ecosystem.
• Provide guidance and strategic counsel to creative teams on content formats.
• Lead creative briefs to inspire and inform the development of brand voice content.
• Engage actively in all aspects of the job, emphasizing attention to detail and collaboration under pressure.

Requirements

• 5+ years experience working in social media.
• Engaged daily in the evolving landscape of internet culture and trends with a passion and profound understanding of the social media ecosystem.
• Fluent in providing clear and productive creative direction and experience writing and receiving briefs.
• Proven ability to enhance social creative ideation, maximize strategies, and create breakthrough opportunities.
• Ability to inspire creative teams.
• Comfort and confidence with emerging content forms, channels, and technology.
• Strong collaboration skills.
• Exceptional communication skills — on the page and in presentation.
• Outstanding organizational skills with meticulous attention to detail.
• A hands-on approach, ensuring even small tasks are executed with precision.

Nice to Have

• Experience with campaign management and cross-functional collaboration.
• Deep understanding of internet and pop culture trends.
• Experience working with creative teams and external agencies.

Qualifications

• Experience working in social media for 5+ years.
• Deep engagement with internet culture and trends.
• Proficiency in creative direction, briefing, and content strategy.
• Ability to inspire creative teams and collaborate effectively.

Benefits & Perks

• Year-round flex day Friday.
• Free snacks, drinks, and bagel & donut Fridays.
• Onsite childcare through Bright Horizons.
• Onsite dining center and game room.
• Onsite dry cleaning, laundry services, carwash, Booster gas delivery.
• Onsite gym with fitness classes and personal trainer sessions.
• 4 weeks of vacation per year plus holidays and time off for volunteering.
• Tuition reimbursement and education benefits.
• Discounts for theme parks, wireless plans, etc.
• Generous parental leave and adoption assistance.
• Opportunity to taste test new products.
• 401(k) with 6% matching contribution from Yum! Brands with immediate vesting.
• Comprehensive medical and dental benefits including prescription drugs and preventive care.
• Healthcare and dependent care flexible spending accounts.
• Opportunities to support Taco Bell Foundation's educational initiatives.