Social Media Strategist

About the Role

Key Responsibilities

• Develops and executes KEMBA's social media strategy aligned with organizational goals and marketing campaigns
• Plans, creates, and publishes content across platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.)
• Maintains consistent brand voice, visual standards, and messaging across all channels
• Produces engaging multimedia content (graphics, short videos, reels, stories, photography)
• Writes, edits, and proofreads captions, posts, and ads with strong attention to accuracy, clarity, and tone
• Monitors daily activity on social channels; responds promptly and professionally to member questions, comments, and messages
• Engages with community partners, influencers, and relevant organizations to build positive brand reputation
• Identifies and escalates reputational risks, member concerns, or compliance issues in a timely manner
• Strategizes, develops, and launches campaigns that support deposit growth, lending, brand awareness, and member engagement
• Collaborates with internal departments (e.g., Sales, Lending, HR) to promote initiatives such as branch openings, financial education, recruitment, and community events
• Manages paid social campaigns, boosting, and audience targeting
• Tracks, analyzes, and reports on social media performance using platform analytics, internal data, and third-party tools
• Provides regular insights and recommendations for content optimization and audience growth
• Benchmarks against competitors and monitors industry trends to identify opportunities
• Ensures all content adheres to compliance and regulatory requirements
• Supports marketing compliance reviews related to social media advertising
• Supports broader marketing team initiatives, including events, sponsorships, and community partnerships, with live social media coverage
• Provides training or guidance to associates on personal/professional use of social media as needed
• Participates in marketing team meetings and cross-departmental collaborations
• Develops an understanding of Credit Union history, philosophy, organization, policies, and operational procedures
• Continues to improve individual competency through training and certification
• Communicates effectively with coworkers or peers, and responds appropriately to feedback
• Executes other duties and participates in special projects as assigned

Requirements

• Bachelor's degree in marketing, communications, journalism, digital media, or related field, or equivalent combination of education and experience
• 3-5 years of professional experience in social media management, preferably in a regulated industry (financial services, healthcare, etc.)
• Strong understanding of major social media platforms and their best practices
• Experience with social media management tools (e.g., Sprout Social, Hootsuite, Buffer, or similar)
• Experience with paid social advertising and campaign management
• Proficiency in graphic design and video editing tools (Adobe Creative Suite, Canva, CapCut, or similar)
• Knowledge of Microsoft Office and content management systems
• Excellent writing, editing, and proofreading skills with strong attention to detail
• Analytical mindset with ability to translate data into actionable insights
• Strong organizational skills; able to manage multiple projects and priorities in a deadline-driven environment
• Team player who collaborates effectively while also thriving in an independent, self-directed role

Nice to Have

• Experience in financial services or regulated industries
• Knowledge of industry-specific compliance and regulatory requirements
• Experience with community engagement and influencer marketing
• Familiarity with credit union operations and community outreach

Qualifications

• Bachelor's degree in marketing, communications, journalism, digital media, or related field

Benefits & Perks

• Not specified in the description