Social Media Strategist

About the Role

Key Responsibilities

• Produce content for Cru's primary social media accounts and serve as an advisor to secondary accounts to increase brand awareness, drive audience engagement, and produce conversions when applicable
• Integrate the organization's “caring community” brand online by creating and fostering an online community that is the first touch point for questions and engagement with Cru
• Manage and determine which social media channels and platforms to use and analyze their effectiveness in the ministry using context regarding organic content
• Collaborate with the marketing team to plan, create, and implement new and ongoing strategies for the growth of Cru's social media portfolio working cross functionally on multi channel campaign strategies
• Monitor social activity, manage customer relationships, and actively engage influencers and brand advocates
• Track key bloggers, Twitterers, etc. of interest and classify them based on content and visibility/credibility; and tracking of trends and areas Cru's social account should engage in
• Partner with social advertising to create campaigns (e.g., AdWords, Facebook, etc.)
• Create monthly summary reports and case studies related to content performance and present findings to the social strategy team

Requirements

• Minimum 4 year Bachelor's Degree in Marketing, Communications, Journalism, or Public Relations preferred
• 3-5 years of experience in digital social media marketing (e.g., AdWords, Facebook, Instagram, advertising, Hootsuite, Photoshop, WSIWYG editors, Canva etc.)
• Experience with writing social media copy content is also beneficial
• An equivalent combination of education and experience is also acceptable

Nice to Have

• Experience with writing social media copy content

Benefits & Perks

• Comprehensive Compensation & Benefits Package for full-time employees
• Retirement Savings: 403B plan with matching contributions for qualifying salaried roles and lump sum contributions for hourly roles
• Paid Time Off & Holiday Pay to support your work-life balance
• Paid parental leave: 2 months for mothers and fathers
• Health Coverage: 98% paid Medical and Dental Insurance for employees, 50% paid for dependents
• Life Insurance: Basic life insurance provided, plus the option to purchase Voluntary Term Life Insurance (VTL) for self and dependents
• Spiritual Growth and Development Opportunities: Quarterly paid half-day with the Lord, team spiritual development
• Meaningful Work: Make a lasting impact on the lives of those you serve, while working with a supportive and collaborative team